Brand name potential in wireless world


According to a recent study, a majority of US consumers are willing to purchase a Google or Yahoo!-branded mobile device if and when they become available. The survey was conducted in April by market research firm The EQUS Group Inc. 55% of respondents said they are willing to purchase a Google or Yahoo! mobile device, and only 21% said they are not. 23% of respondents were undecided.

"In addition to these findings, we also found that 69% of consumers currently use mobile search tools on their mobile phones. Because search functionality is so highly utilized by mobile phone users, Google and Yahoo! are uniquely well-positioned to enter the mobile device market and may have an advantage over other consumer brands looking to enter the space," said Al Nazareli, CEO of The EQUS Group.

This data is part of a forthcoming study, "Big Screen Plasma to iPod: Mobile Devices as the New Entertainment Platform," to be released this month by The EQUS Group.