Bravo signs Sprint for “Real Housewives”


Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for “The Real Housewives” encompassing an on-air, online and mobile presence for the fifth season of “The Real Housewives of Orange County,” airing Thursdays at 10 p.m. ET/PT.
Sprint will have a weekly on-air presence via tagged tune-in spots and billboards. Sprint will also be the exclusive sponsor of a weekly online webisode series called “A Day In The Life,” where fans can experience the life of an Orange County housewife first hand, following each of the ladies during a typical day. “A Day In The Life” will air exclusively on and will be promoted via a custom weekly on-air spot. Sprint will also sponsor The Real Housewives Mobile Fan Club, in which fans sign up to receive special access to the Housewives and show-related content on their phones including behind-the-scenes trivia and fun fact messages, exclusive bonus content, video and more.
According to Nielsen IAG, Bravo earned seven out of the top 15 product placement spots based on brand recall in Q3, more than any other cable network. Bravo also produced 12 of the top 30 product placements on cable in Q3, ranked by Brand Opinion Lift among all measured respondents. The network saw remarkable results across a number of series including “Top Chef,” “The Fashion Show,” “Top Chef Masters,” “Flipping Out” and “The Real Housewives of Atlanta.”