Is the Line Blurring Between Broadcast, Digital?


iHeartMediaiHeartMedia investment in strategic initiatives is paying off, according to company President, Chief Operating Officer and Chief Financial Officer Rich Bressler.

The lines between digital and broadcast radio continue to blur, as consumers and advertisers increasingly see digital and broadcast radio “as the same thing.” And by maximizing all media platforms iHeart is bringing in “new” money, he told analysts on an earnings call Thursday.

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