Britain’s Radio Assessment: Smart Speakers Surging


The latest ratings report from the Radio Joint Audience Research body (RAJAR) in charge of measuring radio audiences across England, Scotland, Wales, and Northern Ireland is out. For iHeartMedia interloper Global, the first quarter of 2022 data was a bright one, as the company touted its national and London performances for spoken word LBC and Hot Adult Contemporary Heart, in addition to Top 40 Capital and Adult Contemporary Smooth.

Audio consultant Matt Deegan took a close look at the entire report. And, in a blog post made early Thursday, he made note of a big new trend — smart speaker consumption of radio. There’s much to take away for U.S. broadcasters, in particular the age of the typical smart speaker user.


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