Broadcast Media’s ‘Big Uplift’: En Route For Sinclair


In March and April 2020, the revenue picture looked rather bleak for Sinclair Broadcast Group. Today, things couldn’t be more different — and more positive.

Even with chip shortages hampering new auto inventory, squelching advertising dollars, Sinclair is hitting all cylinders. With mid-term political dollars on the horizon and sports betting revenue projected to be significant, Sinclair’s chief executive is excited about the “big uplift” that’s already underway.

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