Last week, Wilkinson Barker Knauer LLP attorneys David Oxenford and Aaron Burstein conducted a webinar for several state broadcast associations on the legal issues in digital and social media advertising.
“As broadcasters become more active in the digital world, whether it be through social media platforms like Facebook and Twitter, or by posting their content online through their own websites, through platforms like YouTube, or by streaming their content directly to the consumer, commercial broadcasters need a way to monetize their efforts,” Oxenford says.
So, advertising follows the broadcaster into these new platforms.
Burstein and Oxenford covered these issues and many others in a formal presentation, the slides for which are available here.
Oxenford says, “This presentation forms a good companion to my broader presentation on digital and social media issues for broadcasters, a link to which can be found here. Today’s broadcaster is no longer subject to just the rules of the FCC, but must be aware of regulation from many other government agencies as the broadcaster’s content becomes available not just on the air, but on the many other platforms that virtually all broadcasters use today.”