Broadway Systems, provider of a software platform designed to help cable networks manage multiple aspects of their advertising businesses, announced a collaboration with Google TV Ads. The agreement enables cable networks using Broadway Systems to easily sell their inventory through Google TV Ads.
Through the new integration, Broadway provides a list of available commercial inventory to Google TV Ads, which can be accessed by potential advertisers. Spots sold through Google TV Ads are delivered directly to Broadway Systems’ software for scheduling and airing. After the spots run, verifications and reports are sent back to Google TV Ads. Broadway customers who make their inventory available through the Google TV Ads platform maintain control over inventory and rates using Broadway’s traffic, billing, sales planning and proposal modules.
