Bustos launches Mega 97.9 in Sacramento


Bustos Media announced some changes to its operations in the Sacramento/Stockton/Modesto market. KTTA-FM, the “Ke-Buena” Regional Mexican format, moves on Monday (2/23/09) to the giant signal on 94.3 FM. This will provide greater coverage in Sacramento, Stockton, and the East Bay areas of Concord, Brentwood, and Tracy. Bustos also launched their new format “Mega” on 97.9. FM. Mega is their Spanish Contemporary format featured on several Hispanic stations around the country; in key markets like Houston, New York, and Dallas.