Bustos Buys Where It All Began For Him


In 1992, Z Spanish Radio Network was born with Amador Bustos‘ purchase of three stations in Northern California. That company was sold in 2000 to Entravision for $475 million, and Bustos in 2003 took another stab at ownership.

Today, he’s come full circle with a NorCal return.

Bustos’ current company, Bustos Media Holdings LLC, has agreed to purchase three FMs and an FM translator serving the Chico, Calif., area.

Chico is known as the home of Sierra Nevada Brewing Co. and is sandwiched between the state capital of Sacramento, to the south, and Mt. Shasta to the north.

It is here that Bustos is purchasing Class B KQPT-FM 107.5 in Colusa, Class B1 KFMF-FM 93.9 in Chico, and Class B1 KZAP-FM 96.7 in Paradise, Calif., along with KQPT’s Chico translator K300AD at 107.9 MHz.

A Form 314 filing with the FCC is expected to be posted the week of May 6.

The seller is Mapleton Communications, which operates stations in such California markets as Merced, Monterey-Salinas, and Redding.

Mapleton is pocketing $400,000 from the sale of the properties.

“These purchases have a special meaning for our company,” said Amador Bustos,
who serves as President/CEO of Bustos Media Holdings. “It all started in
Northern California in 1992 and we are coming full circle.”

Bustos Media Program Consultant Hómero Campos added, “The addition of these three new signals will strengthen our Pacific and Northwest coverage, which will now stretch from Woodland, Calif., to the Canadian border.”

While Bustos is a specialist in Spanish-language radio programming, don’t expect the three stations to start offering regional Mexican or reggaetón hits 24/7. He says it has not yet been determined which of the stations will retain their current format.

Meanwhile, Bustos Media COO Felipe Chavez thanked Mapleton principals Duane Davis and James Shea “for making it a smooth and swift transaction.”

Bustos grows its station count to 23 with this transaction.

Serving as the exclusive broker in this transaction is Jorgenson Broadcast Brokerage.