Terry Crosby and Randy Nonberg are widely known in the TV industry for their longtime involvement in Hispanic media. Crosby and Nonberg are the principals in Poquito Más Communications LLC, which recently acquired KFTL-CD in San Francisco for $2.85 million. They are also the lead partners in Milwaukee Media LLC, owner of WMKE-CD in Milwaukee, and in October agreed to acquire KYVV-10, which has served the San Antonio DMA, to their Stryker Media for $450,000.
Now, the one-time Chairman/CEO and President/COO, respectively, of the former Una Vez Más broadcasting company have opted to sell four TV stations — including two it acquired in August 2013 from a subsidiary of Viacom. The buyer has emerged in recent weeks as a major player in Hispanic media.