Skyy Spirits is now the official marketer and distributor of the Cabo Wabo Tequila line in the US. The tequila portfolio, originally created by rocker Sammy Hagar, consists of Cabo Wabo Blanco, Reposado, Anejo, and ultra luxury Cabo Uno, and is now available through Skyy Spirits’ nationwide network of distributors and wholesalers.
In the coming year, Skyy Spirits will support the growing Cabo Wabo Tequila super-premium brand with sales and distributor incentives; radio advertising and consumer promotions; and a full line of premium merchandising items. The company will also launch a consumer relationship program to develop a meaningful dialogue directly with Cabo Wabo’s fan base, in addition to supporting Hagar’s nationwide 2008 concert tour.
