Can A Sales Leader Be A No-Experience Rookie?


Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either.

In this column, Riddleberger shares three reasons why, in his view, experience matters.

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