Can A Sales Leader Be A No-Experience Rookie?

0

Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either.


In this column, Riddleberger shares three reasons why, in his view, experience matters.

Please Login to view this premium content. (Not a member? Join Today!)