Consumers inform content creators of their preferences by voting with their money.
Globally, Pay TV subscription revenue dominates the market, accounting for $172 billion in consumer spending worldwide in 2020 and 70% of total global home video spend across Pay TV, SVoD, TVoD, EST, DVD and Blu-ray.
But, is a mix of subscriber-fueled video on demand services primed to replace the traditional MVPD? Futuresource Consulting’s Tristan Veale presented this question in December 2020, and his findings continue to impact the television industry today.
