It’s been years since anything has captured the attention and the imagination of radio broadcasters like podcasting. Approximately 73 million Americans listen to podcasts every month, a whopping 300% increase since 2006, according to 2018 Edison Research.
Podcasters will tell you it is not a passing fancy. Podcasting is the future. Podcasting has made “audio” hot again. If video was ablaze last year, podcasting is stoking the fire today. And with over 500,000 podcasts to choose from, it is taking “theater of the mind” to a whole new level.
But will podcasting be as big a boom to revenue coffers as it is to “ear-ttention?” Can advertisers find a sweet spot for reaching audiences on the podcast platform? With revenues in excess of $250 million in 2017 expected to increase more than 110% next year, it’s time to hear from experts who can dissect the prospects.
Forecast 2020 is pleased to present a panel of top-level podcast and marketing executives to cover today’s podcast landscape and its potential for the future.
Led by iHeartMedia Networks and iHeartRadio President Darren Davis, panel participants will share insights about talent development, brand building, and revenue strategies — and they’ll discuss how and why podcasting and radio are so closely aligned.
Davis, as moderator, will lead a discussion that includes Conal Byrne, president of the iHeartPodcast Network for iHeartMedia; NPR Chief Marketing Officer Meg Goldthwaite; United Talent Agency (UTA) digital media agent Oren Rosenbaum; and Matthew Sacks, President/CEO of Luminary Media, a major podcast producer/provider.
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