Canada is the latest country to be launching the AddMirror. AddMirror Canada signed a licensing agreement with Addirect and will shortly be rolling out the AddMirrors across Canada. Building on the existing great success of the AddMirror, currently operated in 600 locations in high end bars and nightclubs in England, the company has established partnerships with several other international media owners in line with the continuation of the global rollout.
Working exactly like a regular mirror, The AddMirror reveals up to six A4-sized “hidden” ads using pre-set lighting sequences. The rationale behind The AddMirror is that it’s a dynamic medium for advertisers and compels audiences to engage with their creative work. Simply put, people looking in washroom mirrors cannot fail to see their ads, the company attests.