TORONTO — It’s known for such stations as CHBM “Boom 97.3” in Canada’s largest market.
Now, Stingray Radio is moving forward with a podcast strategy. And, it has selected the Omny Studio platform from iHeartMedia-owned Triton Digital to support it.
Through the partnership, Stingray Radio will use the tools within Omny Studio to create, publish and promote their portfolio of podcast content to audiences across a range of devices and platforms, including smart speakers, social media networks and smart phones.
“We are thrilled to expand our relationship with Triton, and to be leveraging the Omny Studio platform to support our podcast strategy,” said Steve Jones, SVP of Brands & Content at Stingray Radio. “Triton’s commitment to innovation and receptiveness to the podcast industry’s needs make the Omny Studio platform a force. We are confident that Omny will provide us with an unparalleled workflow and efficiency that will enable us to create more content, grow our audience, and meaningfully increase our revenue.”
John Rosso, President of Market Development at Triton Digital, added. “Stingray is a meaningful contributor to the rapidly growing podcast landscape in Canada, and we are proud to provide them with a flexible, enterprise-level tool that will grow and scale with them.”