details Super Bowl ad

0 returns to the Super Bowl for the fifth consecutive year and debut its new 2009 campaign during the third quarter of the big game with a 60-second spot.  Reinforcing the company’s brand and tagline – Start Building — the campaign positions as more than a place for good jobs, but as a partner that can help job seekers build their careers. The integrated campaignvia by Wieden+Kennedy, includes new TV spots, print and online advertising and a viral component. 

All elements will incorporate’s signature use of humor, but will focus more on as a resource for job seekers, providing useful job tips and tools.  Super Bowl viewers can expect to see a koala bear, a co-worker in a Speedo and other memorable imagery to depict surefire signals that it’s time to start building a better work situation and go to today.

Post-game stats year after year prove the Super Bowl is the right investment for  "We see a clear return on investment each year from the Super Bowl, with a multi-month surge in job seeker traffic and job applications, as well as increases in employer job postings and strengthened brand awareness," said Richard Castellini, Chief Marketing Officer at

In the three months following its 2008 Super Bowl advertising, posted:

  —  68% increase in job applications on year over
  —  20% increase in channel sales year
      over year
  —  10% increase in traffic year over year

This year’s campaign is building on the momentum of previous years and delivering a message that is both relevant and timely.