Carl’s Jr. brings fancy back to fast food with the Portobello Mushroom Six Dollar Burger, returning to the menu this week. The award-winning burger, a customer favorite which set the standard for fine-dining taste at a quick-serve price when introduced in 2005 and again in 2007, now will become a permanent menu item at Carl’s Jr. Topped with sautéed Portobello mushrooms, Carl’s Jr. makes it easy for burger fans to get their fine-dining fix.
A new TV commercial titled “Last Bite” began airing this week to support. In it, a young hungry guy describes how he eats his burger, rearranging it “just so” to capture the delicious flavor in each bite, including the last. The effort was via Mendelsohn Zien Advertising.