Cars.com is heading to the Super Bowl XLV (February 6) with two brand new commercials. The site’s return to the Big Game marks the fourth consecutive year. Cars.com will add to its ‘Confidence’ campaign with two 30-second spots: one in the third quarter and one in the fourth quarter. The new ads will show how Cars.com drives confidence with expert and consumer vehicle reviews, helping car buyers confidently pick the right car. DDB Chicago, the site’s AOR, is handling creative.
“The unique attention paid to Super Bowl ads ensures our messages are delivered,” said Carolyn Crafts, Cars.com vice president of marketing. “Our ad during last year’s Super Bowl reached more than 106 million viewers – the largest television audience of all time, and after the game we not only saw an enormous surge in visitors to Cars.com – and a record number of referrals to our advertisers – our awareness has continued to grow since then. In September 2010 more people used the considerable resources of Cars.com than any other time in our history.”