The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.
It is being described as "one of the industry's first transitional platform approaches," one that maximizes dynamic advertising potential for television providers by inserting targeted ads simultaneously on both linear and connected streams. The timing is intriguing, as reports show the scatter market down some 30% since 2018 as NewFronts and Upfronts conclude for 2022-2023.
"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority.
Spanish Broadcasting System (SBS) President/COO Albert Rodiguez took a break from Upfronts and NewFronts in New York to share with RBR+TVBR his insight on a particularly strong Q1 2022 for the company's radio stations. Listen to his conversation with RBR+TVBR in this InFOCUS Podcast, presented by dot.FM, right now! LISTEN HERE
The role of a sales executive has evolved, says Alexander Group media-focused change agent Matt Bartels. Today's sales pros require knowledge of new technological skills, and younger pros tend to have them all. However, as Bartels writes in this fresh column, they may not be considering sales careers because they don't see it as a lucrative profession.
"If you hem and haw when you present, you are hedging and tagging and unconsciously chipping away at your ability to command the room," says "Zoom" expert Rosemary Ravinal. In this column, the public relations veteran offers some great tips on great public speaking.
When it comes to marketing campaigns, recent advertising exposure (or recency frequency, as NCSolutions coins it) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative — or repeat — frequency. That's the conclusion of a new analysis of how advertising works from NCS that's definitely worth a look.
The QSR category is an active one for Spot Cable, and the latest Media Monitors report by Play Count puts a quick-service restaurant chain at the top. And, it's No. 1 by a mile.
Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?
The explosive revenue growth of podcast advertising reached a new high in 2021, racing "well past" the $1 billion mark to $1.4 billion. Just how fast did podcast advertising grow? The sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for the IAB by PricewaterhouseCoopers LLP, has the answer.
Members of SAG-AFTRA have "overwhelmingly voted" to ratify the 2022 SAG-AFTRA Commercials Contract and the 2022 SAG-AFTRA Audio Commercials Contract. Indeed, the vote was 92.25% in favor, and the agreement reflects what SAG-AFTRA calls "important structural changes in the industry, especially in digital streaming."
If you think that introverts are shy and fearful of public speaking and extroverts are chatty and confident, you may be mistaken, says public relations veteran and "Zoom" expert Rosemary Ravinal. "I discovered early in my career that I’m an introvert," she writes. The tips in this column combine Ravinal's experiences with those of many colleagues and clients.
The ANA, 4A’s and CIMM have launched a joint initiative to explore the industry’s transition to a multi-currency TV market in the U.S. Specifically, the study will assess the opportunities and challenges presented by the transition and will seek to develop practical recommendations that can help to ensure the success of the transition.
The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.
Is OTT also draining ad dollars from linear media? While many may be asking that question, check out this fast fact: Brand ad spend on the OTT Platforms measured by MediaRadar in the first quarter of 2022 was more than $350 million — significantly more.