Media Monitors’ Dwight Douglas has sent RBR-TVBR radio ad data on The Regulate, Control and Tax Cannabis Act of 2010 initiative in California
In last week’s Media Monitors TV Spot Ten, Progressive leap-frogged GEICO and took the top spot with 14,900 spots. GEICO moved from #3 to #2.
Last week’s Media Monitors Cable Spot Ten reports GEICO is again the top cable advertiser. No. 2 Walmart edges out No. 3 Xfinity.
In response to an e-mailed query from an analyst regarding the "connected car," Entercom's David Field took to the defense of radio
As Pandora Media weighs its options as an ongoing concern, the Oakland, Calif.-based company released its Q1 2017 earnings report on Monday afternoon. Here's the good news: Total revenue grew to $316 million, from $297.3 million, in the quarter. That's thanks to a $3 million year-over-year boost in ad revenue, to $223.3 million. That's where the good news ends for the streaming audio company's Q1 financial report.
The biggest takeaway from MAGNA Global's Advertising Forecasts Spring Update, released today, indicates that the U.S. ad market in 2017 will see "a steep, but expected slowdown from 2016, with 1.6% advertising revenue growth." What is the outlook by industry and by media? RBR+TVBR dove into the report, and we have the details.
The streaming audio company's shares on Monday ended the day at their highest point in more than eight weeks. The latest growth is attributed to a SunTrust analyst maintaining his "buy" rating on Pandora, and the revelation that Jana Partners has made an investment in the company.
Is the 1990s simply horrible and unworthy of a radio station of its own that you can profit from? That's what some consultants may say. That's what some owners may say. RBR+TVBR's Editor-in-Chief disagrees. He believes there's a "throwback" format out there that can make you money. All it takes is thinking like a millennial.
Here's a statistic broadcast TV stations heavily invested in live sports play-by-play may not like to digest: Your audience has not only a touch of grey, but it's becoming a Silver Convention. That's according to newly released data from Magna Global.
It's another big week for QSRs at cable TV. While Burger King fell to No. 4 from No. 2, a competitor zoomed from No. 16 to No. 5 in the latest Media Monitors Cable Spot Ten report. What other brands are actively using spot cable? Click here now to get the answers!
With the Thanksgiving Day holiday approaching, no less than three automotive dealer associations have greatly stepped up their activity at broadcast TV, in the hopes that their efforts will lure potential consumers between now and the end of November.
Emmis Communications founder and Chairman/CEO Jeff Smulyan, who has also been the leading smartphone FM chip advocate and launched the NextRadio app, will share his ideas and advice on how to secure radio station access to smartphones in an exclusive one-on-one discussion with RBR+TVBR Editor-in-Chief Adam R Jacobson at the 2018 Hispanic Radio Conference. For details, click here.
There's a new No. 1 at the top of the Media Monitors Spot Ten TV report, and it's a familiar player across broadcast media—GEICO. But the company debuting at No. 2 deserves notice, especially from those seeking the best solution for that 1040 EZ form ahead of Tax Day.
There's a new battle for spot supremacy at the radio stations tracked by Media Monitors. According to the latest Spot Ten Radio report, Walgreens is now being challenged with a big bump in activity from its largest national competitor.
A next-generation analytics platform that combines minute-by-minute Nielsen ratings with Gracenote Real-Time Smart TV viewership data is now available for broadcast TV owners. Here are the details ahead of a one-on-one meeting with RBR+TVBR set for the 2018 NAB Show in Las Vegas that will shed more light on the new tool.