Adbiz

In this InFOCUS Podcast, Envy Gaming CEO Adam Rymer answers key questions many including our editor-in-chief has about eSports and its future, in particular for those on Wall Street seeking a real revenue driver for an industry seeking ways to combat declining traditional ad revenues. LISTEN HERE

Their brand mission is simple: they're "the ones who get it done." Perhaps it is a tag line Radio can incorporate to demonstrate how audio commercials can lift a brand's sales. And, it can use Grainger as an example, given its brand-new use of Spot Radio.

Out of Home (OOH) specialist Talon is joining forces with MadHive, the tech platform powering OTT efforts for broadcast TV station owners including The E.W. Scripps Co. and TEGNA. The goal: to connect digital audiences across two of the fastest-growing U.S. ad channels. Why does it matter? Some 64% of brands and agencies think sequential messaging across OTT and DOOH is important.

As the country continues to emerge from the pandemic, a Forecast 2022 session that includes the participation of TVB President/CEO Steve Lanzano is shaping up to be another provocative must-attend event. 

The enhancement, says LeadsRx, "leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS)."

With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales. How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.

Online presentations can be a drag. But you can change that, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "How you open can make a huge difference in your ability to hold attention and make your content memorable," she says.

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

From Alka Seltzer's "Plop, Plop, Fizz, Fizz" to soft drink sing-alongs, commercial jingles have a long history on radio and television in the U.S. Now, the Library of American Broadcasting is paying tribute to decades of commercial prowess with a special virtual exhibit.

National TV (Linear) ad spend receded for the second month in a row, falling 1% in June 2022 vs. June 2021. This is according to Standard Media Index, which captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend.

What should you wear when you present on Zoom or Microsoft Teams; speak in front of an audience; or do a media interview in front of a television camera? "That can be a tough decision when the stakes are high," says veteran public relations executive and "Zoom" coach Rosemary Ravinal, who shares some suggestions ... and even a short video lesson!

With a big pharmaceutical brand at the top, the No. 2 advertiser using Spot TV last week is a big home retailer — and not The Home Depot.

There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.

The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.