Media Monitors’ Dwight Douglas has sent RBR-TVBR radio ad data on The Regulate, Control and Tax Cannabis Act of 2010 initiative in California
Media Monitors and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced a cooperative effort to fulfill the
In last week’s Media Monitors TV Spot Ten, GEICO jumped from #3 to #1 with 20,710 spots
Nielsen says the data are corrected and appears in the PPM January monthly data set for release starting Tuesday (2/21)
One of the nation's top cleaning and disinfecting brands, distributed by Reckitt Benckiser, sprayed a bit more dollars into its broadcast TV spots in the last week. Those products, from Lysol, could be kept in a new car from Toyota. That's the other company powering up its local ad efforts, according to last week's Media Monitors TV Spot Ten report.
Add Tom Meyer, CEO of Local Ad Recall, to the list of individuals the radio industry can count on for data and insight that reflects the power of advertising on AM and FM stations and how to create effective ads.
The owned-and-operated stations of one of the nation's Big Four broadcast TV networks is adopting programmatic TV advertising. And, it's partnered with San Francisco-based WideOrbit to make it happen.
After 16 years as Nielsen's Chief Research Officer, Paul Donato settled in to his 23rd-floor condo in Miami Beach and launched his own media and market research company. Two months later, Donato has just accepted a new role that may see him spending less time on this island paradise and a lot more time on a busier island: Manhattan.
For some radio industry professionals, the presence of an "outlier" in Nielsen Audio ratings data has become a major issue that has ultimately trickled up to the C-Suites at some companies. But, is the seemingly suspect information indeed accurate? In an exclusive interview, two Nielsen representatives agreed to discuss how it looks at the "outlier," and if these abnormal listeners are legit — leading one station to riches at the possible expense of another.
If there's one believer in radio for boosting sales ahead of Columbus Day Weekend, a big Q4 retail period ahead of the holiday shopping season, it is Macy's. The national retailer greatly boosted its radio spots for the week ending Oct. 8, finishing well into the latest Media Monitors Radio Spot Ten report. What are the other highly active companies using radio to reach consumers? Click here to get all the answers!
In last week’s Media Monitors Cable Spot Ten report, GEICO was again No. 1. But, a look at the retailers actively using cable TV spots shows they're hungry for holiday shoppers -- and MVPDs and DBS providers with local avails are benefiting.
The presents are unwrapped ... and hopefully any returns have been completed. The holiday season, except for Kwanzaa, is now wrapping up. In the build-up to Christmas Eve, there was one brick-and-mortar retailer that dashed and danced its way onto more cable TV channels with spots designed to light up registers at its stores across the U.S. This effort resulted in a fifty-place leap into the latest Media Monitors Spot Ten Cable report for the week ending Dec. 24, 2017.
If there's one company actively working with broadcast media that has seen the fiercest rollercoaster ride on Wall Street since its Initial Public Offering, that company would be Veritone Inc. The provider of AI and cognitive solutions has seen its stock soar, and retreat, and bounce up and down in various ways since September, when it first rocketed above the $20 level. As of today, it's no longer a $20+ stock.
If you're a resident of Texas or of the Sunshine State, you're very familiar with the furniture store chains that are highly active users of spot television. One of these big brands has just launched a new campaign, and it has landed them on the latest Media Monitors Spot Ten TV report.
The latest Spot Ten Cable report from Media Monitors is out, and the quest for coverage among motorists remains fast and furious for the big auto insurance companies operating across the U.S. But, there's a new No. 1: the Gecko has been supplanted by Jaime and Flo.