In the advertising world, no change is a good thing, as it shows stability and commitment among brands for a particular medium. This week, it is cable TV that is proving to be the venue of choice for auto insurance companies, in particular.
The auto insurance category may be one of the fiercest when it comes to gaining a competitive advantage, and that has led to wild spending on marketing across all media by GEICO. This week, Media Monitors' Spot Ten TV report puts another big auto insurer at the top of the heap, thanks to a sizable spot play count.
There's not much fluctuation among the advertisers using radio the most for the week ending January 20. Here's a snapshot at what the top brands are that have elected to use spot radio to connect with consumers -- and hopefully build sales.
Chalk up another contract win for Comscore: A top automated television advertising marketplace owned by Cox Media Group is adding Comscore TV data to its local linear TV buying and selling platform.
Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
SoCast Digital on Thursday kicks off a free monthly series of webinars, with insights to help radio grow revenue and audience engagement with digital. This information could be valuable to everyone in the radio business, across management, sales, and programming from all formats. Here are the details.
Advertising data automation company PremiumMedia360 has officially unveiled a cloud-based tool that uses automation technology to bring greater visibility to advertising sales transactions — enabling TV and radio ad sellers to potentially "reclaim" revenue that until now has been lost due to errors.
For nearly 30 years, a N.Y.-based creative has been producing audio ads for such high-profile clients as AT&T, CBS, Lowe's, and Coors Light. Now, the duo heading this ad shop are turning to sonic branding and podcast ads to help advertisers take advantage of digital advancements for audio.
Drive Time Metrics has teamed up with an Israeli firm behind the first neutral automotive data services platform in providing what it calls "privacy protected, in-vehicle listening insights to media, brands and advertisers."
Westwood One Chief Insights Officer Pierre Bouvard is unabashedly one of the radio industry's biggest cheerleaders, ceaselessly searching for any tidbits of research that make AM and FM radio advertising look better than any glamorous Google-powered effort. He's done it again.
Here's another win for Comscore. Local cross-media advertising company Viamedia has decided to use the Nielsen competitor as its exclusive source for TV data ad currency in 72 of its 73 markets.
There's not much change on the latest Media Monitors Spot Ten Cable report, with respect to the brands actively using spot cable to reach consumers. This is perhaps a good thing, as continued dollars to spot cable shows brand commitment to a medium when seeking to achieve strong ROI for their marketing efforts.
They say that variety is the spice of life. When it comes to the client roster of a radio station, consider it a very tasty condiment. Two brands seeing to gain household top-of-mind awareness in a big way are each using radio to spread their message to the masses.
What if you could learn how to improve your local direct sales techniques, and as a result, score bigger sales the rest of the year and beyond? Would that help make your station budget — and increase your bank account as well? What if you could learn all of that and have fun doing it? The Hispanic Radio Conference is pleased to present a special session by a renowned sales guru on Wednesday, March 13.
The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to a new analysis of first names on 2018 home sales deeds.