RBR+TVBR Editor-in-Chief Adam R Jacobson hams it up inside the studio of SBS's WXDJ-FM in Miami.

A Fresh Reason To Trumpet Radio’s Importance

Once again, our editor-in-chief found himself a passenger in a shared ride vehicle where the audio selection of choice didn't involve Spotify or Pandora, or SiriusXM. It once again sends the message that Radio needs a unified pitch to marketers to reinforce its importance — especially today, given the millions raised for charity by AM and FM listeners.

The Ad Industry’s Multibillion-Dollar COVID Hit

The U.S. Ad industry lost billions of dollars in potential ad spend during COVID-19 lockdowns, with the worst impact — to little surprise — coming in Spring 2020. Now, an analysis by Standard Media Index illustrates just how steep the decline was.

Converged TV, Digital Video Are Hot. How Hot Are They?

When historians look back at advertising trends and the COVID-19 era, one thing will likely stand out: digital media's advertiser attraction barely cooled off during the pandemic's most crushing blows to ad dollar activity. Now, data from Standard Media Index only cement the oft-repeated stories that converged TV and digital video are must-buys for CMOs and aren't slowing down for the foreseeable future.

NBCU Leader: Let’s Join Consumers In ‘One Big Video World’

Recently, NBCU ad sales leader Laura Molen noticed a recurring theme – advertisers are working to adapt to new audience behaviors and questioning whether they should place the same premium on digital, social, and streaming video as they do on linear. "To answer this question, she writes, "we need to remember our most important partners—our viewers."

Interactive Voice Capabilities For ‘Simplified’ Ad Opportunities

"Conversation experience management software" that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. Who knew that such a technological advancement would be important to an audio content and distributor with podcasting and radio stations at the core of its business? J.D. Crowley and the C-Suite team at Audacy did.

Recruitment: A Sales Manager’s Biggest Challenge

According to expert prognosticators, "we are facing a significant war on talent." In fact, 53% of sales managers already admit recruitment is the hardest part of their jobs today. What can broadcast media do about it? The Center for Sales Strategy takes a close look at the dilemma many GSMs now face.
Rosemary Ravinal

How ‘Private Speaking’ Can Improve Public Speaking

Public speaking is a vital skill to have if you want to make a difference in the world, says "Zoom" expert and veteran public relations executive Rosemary Ravinal But what about private speaking? "This is the kind of speaking you need to be a better parent, to have great relationships, to be a real friend or simply be someone who makes people stop and listen," she says.

The InFOCUS Podcast: Steve Walsh

Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.  The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE
Pile of Money

Global Advertising Trends: Where Is Broadcast Media Heading?

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

What You Can Learn From Mitch Albom On Great Presentations

At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.

CIMM To Offer ‘Guide to Converged TV Measurement Providers’

CIMM, in conjunction with Project X Institute's Jon Watts and Alan Wolk of TVREV, have announced the development of a "Guide to Converged TV Measurement Providers." Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.
The 100-foot Christmas tree on display in downtown Delray Beach, Fla.

RBR+TVBR Encore: Top Tips For Christmas Hits, And Ratings Riches

Christmas is now just weeks away. If your company has stations that are presently airing all-Christmas music, making sure they sound great throughout the holiday season is of utmost importance. Here is a 10-point programming checklist to keep the holiday tunes sound fresh through December 25, courtesy of Gary Berkowitz.
Justin Sasso

Forecast 2022: Sasso’s Thankful Return To An In-Person Conference

The last time Colorado Broadcasters Association President/CEO Justin Sasso attended an in-person broadcast conference was in February 2020. Sasso's next event was held Nov. 16, 2021, as he participated as a Forecast 2022 panelist. Here's what Sasso had to say about the gathering in New York, and why his first travel in more than 18 months was a far easier endevaor.

Observation: ‘A Big Case For Radio in the Big Apple’

From Uber to Lyft, from retailer to sundry shop, traditional radio appears to be alive and well in Midtown Manhattan, let alone the rest of the Big Apple. This leads our Editor-in-Chief to exclaim, "Can someone please alert Madison Avenue that New York loves Radio?!"

‘Broadcasting Is Embracing The New Normal’

While the social aspect of Forecast 2022 felt familiar, Quu Inc. CEO Steve Newberry says the business challenges facing radio and television broadcasters are far from normal. "Digital revenue, D.C. policy battles with giant tech companies, the need for diversity and countless other topics are all impacting how we chart our future."
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