Miami ABC Affiliate Goes With Impressions-Based Currency

The Berkshire Hathaway-owned ABC affiliate serving South Florida from Deerfield Beach to Key West has declared its love and support of the change to transact ad sales agreements based on audience impressions.

Is One Of Your Sales Reps Failing? Here’s A Reason Why

Got a sales rep who is not hitting their sales quota? Can't figure out why? You might find your answer in this freshly penned Media Information Bureau column from expert sales training coach Barrett Riddleberger.

Local OTA Advertising: A $2.13 Billion Forecast

Local "over the top" advertising is rapidly growing. How big is the growth forecast? TVB Forward got the answer at a morning presentation from BIA Advisory Services CEO Tom Buono. A huge increase is anticipated between BIA's local OTT ad dollar estimates for 2019 and those projected for 2024.

BK, McCann NY, BBDO Worldwide: Top 2019 Clio Honorees

Burger King, McCann New York and BBDO Worldwide came up big Wednesday night at the 60th annual Clio Awards, considered the top international awards competition for the creative business.

Another New API Integration For Matrix

On Sept. 19, ad sales platform Matrix completed an API integration with vCreative’s radio workflow software. Now, with the 2019 Radio Show in full swing at the Hilton Anatole, Matrix has new API integrations in place with WideOrbit's traffic and billing system.

Growing Sales With ‘The Right-Hand Rule of Three’

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."
Auto / Buying a Car

Auto Dealers In Full Force At Spot TV

Auto dealers are looking for a big boost in sales and lease agreements, and model year-end sales are in full force. Several auto dealer associations, as such, revved up their activity at spot television last week. Which automotive brand is the spot count leader?

Strong and Steady Ad Activity For Radio

With the 2019 Radio Show getting underway, a variety of discussions will be had over the next three days. That said, the fundamental need for solid ad partners remains paramount for financial success in the long-term. Luckily, radio has a few brands who love the medium.

A Marriage Of TV Viewing Data and Mobile App Use Insights

Looking for a way to get brands to activate TV media plans based on the networks, dayparts and programs their mobile consumers are "actually watching"? A new pact between an audience-based, data-optimized TV advertising provider and a mobile data marketplace host could be what you seek.

CMOs and Brand Managers: ‘It’s time to #SEEALL’

The Association of National Advertisers (ANA) on Monday (9/23) released an open letter to marketing and advertising leaders imploring them to develop and executive campaigns that reflect today's U.S. populace and consumer. The letter appears in its entirety at RBR.com.

Marketing To Millennials: A Forecast Exclusive

One of the country’s leading experts on the Generation Y and Generation Z consumer who serves as a consultant to more than half of the Fortune 500 companies over the past two decades has been added to the agenda for Forecast 2020, Radio's Financial Summit.

USRN, SoCast Join Forces On ‘Digital Playbook’ For Radio

Network radio programming, production and technical services company United Stations is expanding its partnership with Toronto-based SoCast by joining forces in the marketing of SoCast's "Digital Playbook" for radio stations.

For Radio Ads: A Visual Boost, Thank Quu

A self-described "pioneer in driving the evolution of radio" has unveiled “ad sync” technology that allows broadcasters to pair client logos and custom text with their over-the-air advertisements on HD Radio receivers. 

Thanks To Tech Spend, U.S. Ad Market Forecast Surges

Based on its analysis of media owner’s financial reports, MAGNA has determined that the U.S. net advertising revenues grew by 7.6% in the first half of 2019, to $107 billion — accelerating further on an already strong market in 2018. The growth was fueled, MAGNA says, by tech spend. Local TV is struggling.

Kantar: A Strong Lack Of Confidence In Marketers’ Media Programs

If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone. According to a new report from Kantar, only 8% of marketers think they have all the data they need. It's a top takeaway from "Getting Media Right: Marketing in Motion."

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