Want your star sales leader to become a better coach for the AE squad? Expert sales trainer Barrett Riddleberger has studied successful sales managers for years. This has empowered him to pen a Media Information Bureau column focused on four effective strategies that could give your reps a little more fuel to fire up their sales efforts.
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
Media Monitors’ ranking of the top 100 advertisers for the year are out, and the brand that comes out on top as 2019's No. 1 user of spot radio, spot TV and spot cable has been named. It's hardly a surprise to anyone who has read the Spot Ten reports across the last year. What is perhaps more noteworthy are Procter & Gamble Co.'s efforts at radio.
As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the platform by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows.
Every one of Lotus Communications' Spanish-language radio stations are now being represented on a national level by an independently owned multi-platform media sales and content organization led by CEO Kevin Garrity.
When it comes to its radio industry holdings, Los Angeles remains one of the most important markets for Hispanic-targeted multimedia company Entravision. That's why the appointments of a SVP of Integrated Marketing Solutions and a VP of Local Agency and National Sales could be highly important for its struggling radio division.
With the National Football League's Super Bowl LIV scheduled for Sunday, Feb. 2 at the stadium that, appropriately, is home to its own LIV nightclub, ad rates for the "big game" are already the subject of much speculation. Will they eclipse the rates seen in 2019, the second most expensive ever? Or, will rates seen in 2017 be written into the annals of history as the peak of broadcast TV's dollar delivery?
The lead seen by GEICO in the latest Media Monitors Spot Ten Cable report over the No. 2 advertiser using spot cable is astounding. That said, GEICO's competitors are present in the latest report, with efforts by State Farm, Liberty Mutual Insurance and Progressive all present.
Chalk up another big week at spot radio for State Farm, as the auto insurance specialist finishes atop the latest Media Monitors Spot Ten Report with a sizable lead over the No. 2 brand using radio for the week ending Dec. 29, 2019.
In a new analysis, Media Monitors compared the creative associated with current campaigns from Toyota and Kia, and the number of instances on both TV and cable that each brand aired from September through November. Through the use of its competitive advertising data, intriguing findings arose.
U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow significantly in 2020, newly released data from PQ Media show.
Earlier this month, MoffettNathanson's key analysts spent three days touring Los Angeles "to gain a better sense of how the streaming wars were impacting industry behavior and strategies." Given the need to quickly scale the launch of all these emerging Direct-to-Consumer platforms, the pace of scripted investment has materially accelerated, says Michael Nathanson, who returned to New York with five clear takeaways.
As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.
It's no secret that companies offering auto insurance policies have been some of the strongest users of spot radio. For the week ending December 15, two companies in this category stand above all other advertisers.
With the holiday shopping season nearing its end in just one week, getting shoppers to purchase gifts is a prime goal of many a retailer. For four big department store chains, luring consumers has meant big investments in Spot Television.