Adbiz

In late March, a controversial coronavirus-focused advertising campaign targeting President Trump began airing on TV stations across the U.S. The spot politicized the COVID-19 pandemic in the U.S., and even brought the subject of license revocation for broadcast TV station that aired the commercial. Two top House Democrats want FCC Chairman Pai to assure broadcasters no such worries are necessary.

Before the COVID-19 pandemic brought live event disruption, the annual Kagan Media Summit was scheduled for Thursday, in New York. Now, the media research division at S&P Global Market Intelligence has finalized its plans to conduct the highly anticipated event virtually this year — via two complimentary webinars. The first one is tomorrow.

Auto insurance specialists again dominate the Media Monitors Spot Ten TV report. But, which one is on tops? Here is this week's report, in full. We also have the latest Spot Ten Cable report.

"Sweeping changes" are coming to Nielsen's digital measurement methodology, moves the company says usher in a new era of "privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers." As part of the transformation of its measurement, Nielsen is "reimagining its offerings." Here's what that may mean.

For the week ending Sept. 13, the Media Monitors Spot 10 TV report has two notable entries. The first shows that the National Football League used spot television to promote its unique start to the new season, given the COVID-19 pandemic. The other relates to the Democratic presidential candidate.

The NATPE Virtual event is designed for experts in audience research, data technology, brand advertising, programming, and promotional marketing. It's scheduled for October 22 as part of NAB Show New York. Comcast Advertising VP/Strategy Claudio Marcus will deliver the opening keynote.

Group M Global President of Business Intelligence Brian Wieser is considered by some to be “Madison Avenue’s de facto chief economist.” Wieser is one of many standout speakers participating Dec. 8 in the second of the two-day Forecast 2021 LIVE virtual conference. Here, he offers a prognostication for "predictable change" for the U.S. once Joe Biden is President.

LG Electronics has made "a significant investment" of nearly $80 million in a company dedicated to "make TV an even better advertising medium for brands, agencies and networks."

Clear Media Network has selected ARC, the research software developed by Reatro Ventures founder and CEO Jason Bailey (pictured), as its Affiliate CRM and Network Automation Tool.

A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multiyear agreement to become a new client of Nielsen's National and Local TV measurement services in all markets.

The Radio Advertising Bureau (RAB), Broadcast Music Inc. (BMI), and the Mentoring and Inspiring Women in Radio (MIW) Group will conduct its 13th annual Rising Through the Ranks program as a virtual event.

Media production workflow product provider vCreative has partnered with radio broadcast "dynamic visual" tech company Quu on a new integration offering. This means vCreative's users can now publish messages on car dashboards for their clients that use Quu’s advertising services.

For the first time, NBCUniversal will have an individual charged with leading a centralized data unit, and the development and implementation of the company's enterprise-wide consumer identity and data strategy.

PR expert and "Zoom" performance expert Rosemary Ravinal recently asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.