The NBCUniversal Owned Television Stations and the NBC Sports Regional Networks have formed a partnership with TV attribution firm TVSquared designed to provide advertisers with a same-day look in how their linear and digital campaigns are directly impacting business outcomes.
The Dutch provider of broadcast software solutions' MediaSales Traffic product is now powering the online audio advertising server offered by The E.W. Scripps Co.-owned Triton Digital.
In a recent action, the FDA issued 15 warning letters to companies marketing CBD products, warning them about marketing both for edible products and for health claims. Here's what this may mean for radio and TV stations, courtesy of Wilkinson Barker Knauer partner David Oxenford.
According to BIA, financial services ad spending is poised to become highly magnetized by digital and online platforms offering a local, targeting consumer reach proposition. What does this mean for companies such as Entercom, which enjoyed a financial services ad bump in Q3?
When crafting a deal, what you don’t do can be every bit as important as what you actually do. In short, it’s easy to make the kind of error that can give the advantage to the person or team sitting on the other side of the table. Deal-making expert Eldonna Lewis-Fernandez details seven things to avoid.
Despite solid growth from the U.S. and Britain, GroupM's Brian Wieser is predicting ad growth deceleration on a global level in 2020. Wieser has specific thoughts about both radio and TV. Are global trends in line with what is expected domestically in the year ahead?
Don't look now, but the 2020 U.S. presidential election is just 11 months away. For one Democratic hopeful seeking the nomination as the party's candidate to defeat President Trump, there's no time like now to blanket broadcast TV with ads touting his record and abilities -- even though he's not appeared in one debate yet.
The total amount spent programmatically will exceed $100 billion for the first time in 2019, reaching $106 billion by the end of the year. That's according to Horizon Media, which predicts the dollar total for programmatic will only continue to grow at a break-neck pace — in the short term.
From 5G to shopvertising, e-sports, influencer marketing, brand activism, and media in-housing, which are the major trends that marketers and media owners need to be aware of over the next 12 months?
Upselling is vital to leveraging more sales with your existing customers, says expert sales training leader Barrett Riddleberger. But, apart from simply asking for more business, what is the goal? This column offers an answer, along with a four-step strategy to intelligently upselling your customers.
A Minneapolis-based ad agency founded in 1997 has expanded its relationship with Nielsen by adding measurement and planning tools including Nielsen Media Impact, with TV, radio and digital data, to its info stable.
Vibenomics, the company seeking to replace radio as an audio outlet for marketers in various out-of-home (OOH) points of purchase, has selected Katz Digital to represent its programmatic advertising marketplace.
When it comes to spot radio, certain brands stick out among others as big users of the original audio medium. For the week ending Dec. 1, no one comes close to one retailer -- The Home Depot.
While big department store chains are now using Spot TV to attract holiday shoppers, the Spot Cable atmosphere is a bit more tepid. Just two national chains are using Spot Cable to connect with viewers. One is so committed it is the top brand in the latest Media Monitors Spot Ten Cable report.
"Don't get fooled by this sales candidate," expert sales training consultant Barrett Riddleberger warns. "They look great in the interview, but the trouble starts once you hire them." Here's what your GSM should look out for, preventing any earnings disappointments.