Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic, says guest Media Information Bureau columnist Kelsey Taylor. The Austin-based millennial argues in this essay that authenticity and originality should be the foundation of promoting your organization and generating exposure for it. "Without a sincere spokesman or exciting content, employee engagement is hardly convincing," she argues.
In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel.
The offering, Tremor Video, says, "will leverage an expansive set of television viewing and audience data and couple that with captivating video creative to support advertisers’ TV and cross-device media strategies."
Monday's global ONE21 gathering offered marketers a showcase of the insights, stories, technology and data into how the entire Comcast NBCUniversal Sky family sees commerce shaping the connection between content and advertising.
So far in 2021, the biggest campaign -- by a wide margin -- using spot cable is that of Discovery, to promote the launch of its much-ballyhooed over-the-top platform. For the week ending March 21, No. 2 GEICO's play count on ads was nearly half of that seen by Discovery.
There's some exciting activity being seen at spot television as the final days of Q1 2021 are upon us. Automotive advertising can been seen. What's intriguing is what brand is the leader.
A key advertising theme has emerged in the first two months of 2021: household cleaning supplies. That's why the parent company of such brands as Tide, Charmin, Crest, Bounty and Always is again the No. 1 parent advertiser on local cable, radio and broadcast TV, Media Monitors data show.
According to Magellan AI, which monitors how much advertisers spend on podcasts, BetterHelp spent $4.3 million in February on 386 podcasts. One of radio's favorite advertisers, GEICO, was second with $2.6 million spent on 260 mainly sports podcasts.
Hudson MX, the provider of next-generation media buying and accounting programs for broadcast media, has launched an "enterprise solution" designed to give the half-trillion-dollar media industry "a modern, cross-media, cloud based media management platform."
For years, the leading advocacy group focused on U.S. Hispanic marketing, advertising and public relations was known as the Association of Hispanic Advertising Agencies. To broaden its appeal, a name change to the Culture Marketing Council was made. As of today, the "Hispanic" is back in the forefront for this Washington, D.C.-based group.
A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multiyear agreement to become a new client of Nielsen's National and Local TV measurement services in all markets.
Indeed, there's some increased activity for a brand that's been a long-time friend of radio advertising. While Indeed is the top paid advertiser using Spot Radio, according to the latest Media Monitors Spot Ten Radio report, a big-box retailer has stepped it up.
It's been a long time coming, but it appears automotive advertising dollars are returning to spot television just in time for springtime sales. No less than three automotive brands can be found in the latest Media Monitors Spot Ten TV report.
An FCC Enforcement Bureau Advisory related to obligations under the Communications Act to comply with the Sponsorship ID laws requiring disclosure of program sponsorship when airing paid-for programming has been dispatched. Also released Friday: a Public Notice as a reminder of the obligation to place sharing agreements into the public file.
A provider of digital products to the radio industry has just added a longtime broadcast sales professional known for a stint in the Big Apple as its Managing Director for Advertising and Research. He'll be tasked with ensuring that SoCast broadcast partners get the sales training, support and tools they need to become digital advertising experts.