QSRs Flock To Spot Cable

With Spring Break 2019 leading many to hit the Florida beaches -- and traffic-clogged highways -- quick-service restaurant chains may be flooded with value-minded college students. This could explain the surge in QSR spending at Spot Cable.

Esports: The CMO’s Millennial Male Connector

Looking to connect with hard-to-reach millennial males? Esports could be the solution, and a newly released study from the Video Advertising Bureau (VAB) only cements this belief.The report, VAB notes, "is a primer on the esports category."
COX Communications

Cox Promise: Deeper Audio Ad Personalization, Through AI

Here's something interesting from the parent company of Cox Media Group — an "innovative new solution," Sympaphonic Ads, which promises to bring "deeper personalization" to digital audio advertising by using AI to produce ad creative.

How Much TV Tune-In Lift Is Thanks To Google Ads?

How much impact does advertising across the Google Marketing Platform have on TV tune-in? That's a question broadcasters, networks and media companies can now answer just a bit better, thanks to a new integration implemented by Samba TV.

A Rocky Road Ahead With AdView For This MLB Team

Don't let the headline fool you: A pro baseball team in the Rocky Mountain State's biggest market has just signed a deal with Skyview Networks designed to catalog all live advertiser mentions by time, date and client name.
Toyota

March’s Automotive Lion At TV: Toyota

GEICO is the big No. 1 advertiser using spot television to reach consumers, again. But, looking beyond the auto insurance brand could prove worthy for TV station sales pros looking to boost their company's Q1 revenue. Take, for instance, the automotive sector.

Cable TV’s Travel King? Trivago

Believe it or not, summer travel planning is well underway for many a household. As such, one growing online travel brand is reaching out to consumers through an advertising campaign that this week sees a bump in spot cable activity.

How to Remove Unconscious Bias in the Sales Hiring Process

The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.
Facebook

In Facebook We Trust?

"Welcome to the world of trade-offs," writes James Pethokoukis. "Facebook is the imperfect creation of one group of imperfect humans used by other imperfect humans -- lots of them." But, the American Enterprise Institute columnist and policy analyst writes, that doesn’t have to be the end of story.

The Growing ‘Esports’ Phenomenon Now Includes NAB Show

Still don't think "Esports" is a topic of importance to the bottom line of radio broadcasting companies? You may want to be sure to visit a new exhibit floor destination at the 2019 NAB Show devoted to the growing profit source for such companies as Beasley Media Group.

How To Construct Your Digital Rate Card

A provider of digital revenue-generating tools and audience engagement software for radio stations across the U.S. and Canada will present on Thursday its second in a series of webinars designed to empower media companies through digital technology.

A Credit Card Company Discovers Spot Radio

There's not much fluctuation in the latest Media Monitors Spot 10 Radio report. But, there is a new entrant to the latest list that is a credit card brand. That's welcome news for the financial services category. Which company is using spot radio to build awareness and cardholders?

JVC’s Out-of-Home Plan Takes Flight

Air passengers at a New York-area airport will soon be seeing out-of-home ads across this facility on signage that will be upgraded and managed by a company best-known for its radio stations in Central Florida and on New York's Long Island.

March In Miami: Fresh Ideas, Approaches to ‘Sales 4.0’

At the Hispanic Radio Conference, attendees will gain insight into some fresh ideas and creative approaches to "sales 4.0," the kind of selling necessary in today’s new world of interaction and call platforms that combines online and in person strategies. It's great intelligence for AEs and GSMs across all formats.

Light-Touch Or Big Hand? FCC Regs For e-Cig Ads Pondered

So far, the FCC has had no real role in regulating e-cigarette products. Should it? As David Oxenford of Wilkinson Barker Knauer writes, one wonders if the Commission really has any authority to take action against the advertising of e-cigs without Congressional action.

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