Geico

Strong And Steady: Radio’s Top Advertisers

Take a glance at the latest Media Monitors Spot Ten Radio report, and you may not be immediately moved. There's not much movement among the brands using radio spots to reach consumers. But, that's a good thing: This proves that these brands aren't sprinkling dollars at the medium, but are fully committed.

Spot Cable’s Attack Of The QSRs

Yes, GEICO is the big No. 1 at spot cable, according to the latest Media Monitors Spot Ten Cable report. But, take a look at the activity from quick-service restaurants (QSRs) for the week ending September 23.
Jelli, Inc.

An Advertiser Attribution Product Introduced By iHeart

iHeartMedia, Jelli and Foursquare have teamed for a new attribution product expressly designed for broadcast radio. For iHeart, the hope is that it will offer marketers a unique combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with attribution and insights tools from location technology company Foursquare.

A Private Marketplace For Connected TV Advertising

An over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku, has just come to fruition. Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen is designed to enable brands to tap into the growth of Connected TV viewing.

U.S. Advertising: An All-Time High Is Hit

Here's some exciting news for the media industry C-Suite ahead of the TVB Forward conference and the Radio Show: Ad spend grew by "a robust" 6% in the first half of 2018, new data from MAGNA show. What drove this growth, and how did it impact radio and/or television?

TEGNA Links OTA With Digital Through TMS

In today's marketing and advertising world, tools designed to drive results across all video delivery platforms are more essential than ever to drive brand campaign ROI and, ultimately, sales. TEGNA, the broadcast TV station owner formerly known as Gannett, has just responded to this need.

Six Radio Companies Ink Partnerships With Vipology

Vipology has forged long-term partnerships with six small and/or independently owned radio broadcasting companies. The agreement gives stations owned by the companies connectivity to Amazon's Alexa smart speaker via the VS3 system.

Westwood One Teams With AP On Ad Sales

Cumulus Media's national audio arm has agreed to collaborate with the Associated Press’ short-form news network for ad sales representation of AP's bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites, among other products it offers.
Auto

Autos and Insurers: The Big Categories Using Spot TV

In the past several months, auto dealer associations would invest in a significant number of TV spots in the final days of a month in order to boost consumer traffic at showrooms across the U.S. Last week, something different was seen by two big car and truck brands.

Back To School Boost From A Big Retailer

School is now in session across all of the U.S., and one big department store chain opted to step up its ad activity at radio -- rather than pull back following the Labor Day holiday. Meanwhile, it's job-search season, Indeed—and its competitor isn't about to let the well-known job search brand speak to radio listeners alone.

New Year, New Advertiser For Spot Cable

L'Shana Tovah. With the new year on the Hebrew calendar, Israel wants you to come visit the Holy Land. This could explain the entry of Israel Tourism to the latest Spot Ten Cable report from Media Monitors.

Why Were Your Orders Canceled In 2018?

The end of Borrell Associates' summer-long Chart of the Week series has arrived. With that, the final graphic from Borrell sheds light on the top three reasons local businesses decide to stop spending on a particular advertising channel. What Borrell found could provide valuable insights for your station.
Auto

Like Clockwork, Auto Dealers Reach Month-End Zenith

If there's one certainty when it comes to Media Monitors Spot Ten TV reports, the end of the month usually sees a significant uptick in the number of television spots detected from automotive dealer associations. The end of August -- and, for many, the end of summer -- led to a flurry of car and truck-related activity.

QSR Propel Cable Into Labor Day Holiday

What was the No. 1 category using spot cable to reach consumers through the Labor Day holiday weekend? According to the latest Media Monitors Spot Ten Cable report, it was the quick-service restaurant -- and there's a clear leader among QSRs that has risen to the top.

Digital Drives Ad Dollar Growth In July, But TV Up

The national advertising market gained 10% year-over-year when factoring out the World Cup in July 2018. But, it was again Digital that drove the dollars, new data from Standard Media Index show. Radio was flat, while National TV was up.

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