What Types Of Advertisers ‘Dominate’ TV, Radio and Cable?

It’s spring, and anywhere we look, someone is starting a new remodeling project. This, says Media Monitors, is "clearly behind the advertising strategies of home improvement companies which appreciate the massive reach that radio and TV provide to their message."

Three Agencies, iHeartMedia Finalist Front-Runners For RMAs

Some 139 radio spots and campaigns have made it to the finals of the 2019 Radio Mercury Awards, which honor outstanding radio covering ten categories. The submissions were created by ad agencies, production companies, radio stations, streaming companies, and students. 

Why You Shouldn’t Promote Your Top Sales Rep

Your top sales representative is bringing home the bacon. They are a true catalyst for growth at your radio or TV company, and the C-Suite knows it. What's the smartest reward? Media Information Bureau featured columnist and sales training coach Barrett Riddleberger says it isn't a promotion. In fact, giving this sales star the title and duties of sales manager could be a fatal error, he says in this video report.

‘Understanding the New American Mainstream’: Hispanics

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Emerging Channels and Premium Activations: Verizon’s New Play

Don't believe that audio is in the midst of a huge renaissance? Tell that to Verizon Media. Its NewFront presentation included the unveiling of "new, premium podcasts" from Yahoo! Finance and an expansion of its DSP audio inventory, thanks to a deal with AdsWizz.

How Different Are Millennials from Boomers On iPhone Use?

How much time do we really spend staring at our screens? Digital Third Coast just surveyed 1,000 millennial and 1,000 baby boomer iPhone users about their average daily screen time to learn more about generational smartphone use. The findings are very intriguing.

Mental Health Awareness Activated In New iHeart Campaign

In observance of Mental Health Awareness Month, iHeartMedia teamed up with NAMI and the Child Mind Institute to kick off a multi-year campaign designed to raise awareness of mental health and foster a culture that supports talking about such things as anxiety and depression.

Ntooitive’s Trade Pact Expands Connected TV Platform

The partnership allows Ntooitive’s N2TV platform to bring advertisers and publishers "cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting" within the platform.

Allergies, Autos and A Skin Cleanser: The Top TV Advertisers

What are some of the top advertisers using spot TV as a way to best connect with consumers? One auto dealer association stands tall above its closest competitors, while an allergy drug brand is a strong No. 2. Then, there's a skin care brand that's powered itself into the Spot 10.

Another Huge Week For A Big Radio User

Just how big of a radio advertiser is The Home Depot? One look at the latest Media Monitors Spot 10 Radio report says it all -- even with new efforts from a popular footwear brand and a jeweler, just in time for Mother's Day.

Fast Food’s Spot Cable Satisfaction

Three of the top brands in the latest Media Monitors Spot Ten Cable report represent quick-service restaurant chains found across the U.S. Which of them is on top? Don't look at the picture accompanying this article.

Is the Sprint, T-Mobile Merger Deal Dead?

A new analysis by Phoenix Center Chief Economist Dr. George Ford has been penned, prompted by recent media reports that DOJ is “not impressed“ with the latest proposals from Sprint and T-Mobile regarding its merger plan. George has summarized some of the hurdles. 

TiVo Integration Gives Neustar Added Fuel On TV Ad Effectiveness

Brand marketers more than ever desire precision in TV measurement, in order to develop and executive the best media buying and planning strategies. A new collaboration aims to bring these marketers key insights designed to allow them to allocate their marketing dollars accordingly.

Procurement and Media Buying: Optimizing Forests

Marketing procurement has demonstrated, in the eyes of Wall Street wordsmith Brian Wieser, now at Groupm, "that it can be very effective optimizing the industry’s trees." Wieser says procurement is an increasingly crucial aspect of the ad industry, and it should be unsurprising.

A Dominant Week For Home Depot At Radio

Yes, it was a notable week for one brick-and-mortar haberdasher. But, according to Media Monitors' latest Spot Ten Radio report, there is one advertiser that towers over all when it comes to spot play count.

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