As part of the Radio Advertising Bureau’s Business Unusual initiative, the RAB is busily preparing for its next presentation in its "Open for Business" live-video series. On tap for July 22 at 1pm Eastern: a live video presentation featuring a panel of broadcasters, brand marketers and the Chief Program Officer for Children's Miracle Network Hospitals.
Three years ago, our editor-in-chief visited a Wegmans supermarket for the first time. His visit sparked a column offering inspiration and innovative ways a radio station can best connect with your community, thus driving revenue and an increase in listeners. The column proved very popular, and we are pleased to offer it today as an RBR+TVBR Encore Presentation.
Quarantine this: Americans are driving once again, and that's led one big QSR to increase its advertising at spot cable, the latest report from Media Monitors shows. At the same time, the top three slots go to some of the biggest advertisers using traditional media today. They are, naturally, auto insurance specialists.
As the Independence Day long holiday weekend approached, it was very clear what the biggest spot radio categories would be for the week ending July 5. As detected by Media Monitors, auto insurance specialists remain highly active. Retailers such as Macy's are also using radio. Then, there are the big two national home improvement chains.
Coaching is critical. So, what methods do you use for developing your sales reps skills? Expert sales coach Barrett Riddleberger has a fresh list he's penned just for you.
What do NAB President/CEO Gordon Smith, Revenue Development Resources President Mark Levy and P1 Learning's Speed Marriott all have in common? They're on the bill for a virtual sales and management training summit set for July 22 and July 23, hosted by Swagger Institute, P1 Learning and NASBA.
Some 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. That’s according to the just-released The Latino Podcast Listener Report from Edison Research.
Letting go of a sales rep is tough to do, notes expert sales training coach Barrett Riddleberger. Before you make that decision, check out these important questions. As he sees it, you just might save a superstar sales rep.
Alphonso, the TV data and measurement company that's been getting more attention of late for its "granular TV and OTT measurement" -- along with its "rapid closed-loop attribution to local advertisers," has added two more major broadcast TV station owners to its client mix.
A new TV tune-in attribution tool that gives broadcasters, networks and media companies the opportunity to quantify the impact of digital advertising campaigns on consumers tuning to television shows has been launched by Verizon Media.
With a holiday weekend approaching and temperatures soaring, now may be the perfect time for a home improvement project. It could explain the big surge in ad activity seen in the week ending June 28 by The Home Depot.
It's hardly a surprise that GEICO is one again the dominant leader in both the Spot Ten TV and Spot Ten Cable weekly reports from Media Monitors. But, one competitor has clearly taken a preference to cable TV, over broadcast.
According to a "great majority of marketers," future brand growth will be tied to marketing innovations and technology. But, many of them spend little time learning how to utilize either of those tools. If this sounds familiar to your radio or TV operation, you may want to read a new ANA report that offers keen insights on marketing, innovation and technology.
Entercom has inked a deal with an "audience-powered analytics company" that's designed to allow the audio media company the ability to offer its advertising clients expanded voter-specific targeting options.
The latest Spot Ten Radio report from Media Monitors is out, and the top three slots reflect ads for iHeartMedia-distributed podcasts -- likely reflecting their placement on company owned stations. In the top spot, fictional San Diego TV news anchor Ron Burgundy. Portrayed by Will Ferrell, "Burgundy" hosts a popular on-demand audio show for iHeartMedia.