CIMM To Offer ‘Guide to Converged TV Measurement Providers’

CIMM, in conjunction with Project X Institute's Jon Watts and Alan Wolk of TVREV, have announced the development of a "Guide to Converged TV Measurement Providers." Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.
The 100-foot Christmas tree on display in downtown Delray Beach, Fla.

RBR+TVBR Encore: Top Tips For Christmas Hits, And Ratings Riches

Christmas is now just weeks away. If your company has stations that are presently airing all-Christmas music, making sure they sound great throughout the holiday season is of utmost importance. Here is a 10-point programming checklist to keep the holiday tunes sound fresh through December 25, courtesy of Gary Berkowitz.
Justin Sasso

Forecast 2022: Sasso’s Thankful Return To An In-Person Conference

The last time Colorado Broadcasters Association President/CEO Justin Sasso attended an in-person broadcast conference was in February 2020. Sasso's next event was held Nov. 16, 2021, as he participated as a Forecast 2022 panelist. Here's what Sasso had to say about the gathering in New York, and why his first travel in more than 18 months was a far easier endevaor.

Observation: ‘A Big Case For Radio in the Big Apple’

From Uber to Lyft, from retailer to sundry shop, traditional radio appears to be alive and well in Midtown Manhattan, let alone the rest of the Big Apple. This leads our Editor-in-Chief to exclaim, "Can someone please alert Madison Avenue that New York loves Radio?!"

‘Broadcasting Is Embracing The New Normal’

While the social aspect of Forecast 2022 felt familiar, Quu Inc. CEO Steve Newberry says the business challenges facing radio and television broadcasters are far from normal. "Digital revenue, D.C. policy battles with giant tech companies, the need for diversity and countless other topics are all impacting how we chart our future."

What’s the Status of Women in U.S. Media?

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.

Five ‘Shocking’ Cyber Crime Statistics Radio/TV Need To Know

Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.

What’s Broadcast Media’s Road Ahead for Auto Dollars?

As the moderator of a roundtable discussion featuring General Motors Global Chief Marketing Officer Deborah Wahl and dentsu Americas Chief Product Officer for Global Media Doug Ray, AURN head Chesley Maddox-Dorsey seamlessly directed a Forecast 2022 session devoted to a topic that had the capacity crowd seated, silent and listening intently to the conversation.
Rosemary Ravinal

The Importance of Being Your True Self, When You Speak

"You and who you are make the difference when you speak," says "Zoom expert" Rosemary Ravinal in this column. "Your pitch, rate of speech, volume, inflection, articulation, overall vocal variety, and accent are part of the individual tendencies that comprise your natural style."

NAB Leadership Foundation Adds Three New Board Members

The National Association of Broadcasters Leadership Foundation has elected leaders at iHeartMedia, Cox Media Group and Allen Media Group to serve on its Board of Directors in accordance with Leadership Foundation bylaws.

Measured Performance Of National TV Ads Gets a Boost

The enhancement, says LeadsRx, "leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS)."
Justin Nielson

A Radio Revenue Forecast from Kagan? You Bet

Justin Nielson, a Senior Research Analyst for broadcast media at S&P Global Market Intelligence's Kagan group is poised to deliver much insight on Tuesday (11/15) at Forecast 2022 in New York. Ahead of the event, which you can still register for, Nielsen offered some top-line takeaways for where Radio revenues will likely be in a year.

‘A Return to Normalcy Modifies Media Disruption’

A hybrid return to normalcy offers a brighter outlook for film and broadcast station advertising, while posing challenges to momentum for subscription streaming, broadband and global pay TV amid persistent semiconductor supply constraints. That's according to the just-released 2022 Technology, Media, and Telecom (TMT) Outlook from S&P Global Market Intelligence.
Rosemary Ravinal, with her grandson and Zoom muse

Lessons In Storytelling From A Seven-Year-Old Boy

A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her seven-year-old grandson, Mo, would provide a fresh perspective on storytelling during her visit.

Only Forecast Delivers, Live and In Person

For 19 years, the Harvard Club has been the site of Forecast, the exclusive financial conference that brings together owners, CFOs, group executives, private equity, and Wall Street investors, as well as industry analysts, to discuss conditions and predictions for the coming year in broadcasting. On Tuesday, Forecast returns to New York. You can be there, too.
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