A 25-year old company serving the radio broadcasting industry with audience development strategies has developed a COVID-19 fueled initiative designed to help them gain an advantage when local advertisers return to the airwaves as states begin to ease quarantine and stay-at-home measures.
In this column, GroupM Global President of Business Intelligence Brian Wieser reviews changes relevant to marketers that will occur as the coronavirus crisis evolves. His team specifically considers new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.
There's not much change in the latest Media Monitors Spot Ten Radio report, and that's a good thing. It shows that the top brands that use radio are continuing to do so, even as the novel coronavirus pandemic has greatly decreased advertising dollars across broadcast media.
With the COVID-19 pandemic continuing to impact retailers and many of the brands that regularly use spot television reevaluating their ad campaigns, the U.S. Census Bureau and a NAB-backed public service advertising effort have taken center stage in the latest Media Monitors Spot Ten TV report. That said, one big paid advertising campaign remains big.
While the COVID-19 pandemic greatly reshapes the Media Monitors Spot Ten TV report, the story at Spot Cable is markedly different. In fact, it is auto insurance specialist who dominate the latest report, taking the top three spots in a highly significant way.
Has your radio station been bit by the podcasting bug, but hasn't mastered the monetization possibilities that come with the ever-popular audio media? An April 23 Veritone webinar set for 1pm Eastern could be of high value to you and your company.
Do you have a radio or TV station with that one sales leader who is struggling with sales? Are they also tasked with managing sales reps through the COVID-19 pandemic? This column from expert sales trainer Barrett Riddleberger may yield some fresh insight and intelligence on how to spark a team that could simply be scared.
During these tough times, we’re aware you probably have a large percentage (if not all) of your team working remotely. Veritone SaaS solutions may be a good way to help a radio station's operations save time, keep costs in check and drive connected workflows. Click here to learn more about a free April 21 webinar designed to empower radio's sales executives across the U.S.
It's no secret that broadcast television has suffered from a wave of pullbacks and cancellations with respect to paid advertising due to the ongoing COVID-19 pandemic. As such, the top spot TV campaign for the week ending April 12 according to Media Monitors is courtesy of the Federal government. The other is thanks to the NAB.
With the COVID-19 pandemic greatly impacting media advertising, it's nice to see a new national spot radio campaign make its debut. In the week of April 6, the effort started from Quicken Loans.
New household grocery spend data from NCSolutions show a decline from the COVID-19 Extreme Buying peak but still up 23% from pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.
Right now every station is looking for a little hope — along with creative and relevant ideas to recover lost ad dollars and perhaps try to make a new deal come to live. A free webinar scheduled for Thursday from Aptivada, open to all, could provide some need inspiration.
Thanks to the COVID-19 pandemic, numerous furloughs and permanent job cuts have been seen. Salary reductions have impacted many who are working harder than ever. What's an executive to do? Here are some tips from today in 1991 courtesy of of "The Human Side" author, Arthur Pell, and a former Associate Professor at Harvard Medical School.
In effort to meet the needs of the advertising industry, the Clio Awards will extend its eligibility and entry windows into 2021 and move its awards ceremony from October 2020 to April 2021. The program is currently open for entries, but the company will extend its lowest entry fee window into the fall.
Local radio and TV stations across the U.S. have donated airtime in the tens of millions of dollars for a public service announcement (PSA) campaign on COVID-19 since the initiative’s March 12 launch.