Adbiz

Addressing what occurs “when bad things happen to good ideas,” Oink Ink’s Dead Radio Contest is a competition for advertising copywriters who have written radio scripts that for whatever reason were never selected by the client.

Looking to get your sales reps selling more in the new year, or during the holiday season? Expert sales training coach Barrett Riddleberger checks in with 10 things one can do to become a better salesperson ... right now.

As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the platform by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows.

Hiring the wrong sales rep is painful. In fact, expert sales trainer Barrett Riddleberger is convinced you or someone at your stations may have hired a "pinball" sales rep, and then had to let them go. What is a pinball sales rep? Find out by reading this column, and learn how to avoid ever hiring one again.

iHeartMedia is receiving praise for pulling off one of the greatest feats in recent television history, at a time of unprecedented need. Much of the thanks should be directed to Tom Poleman, the President of the company's national programming group.

"Achoo! " No, it's not the novel coronavirus and, instead, it's seasonal allergies, thank you. Makers of some top allergy medications know this, and as such have ramped up their advertising efforts at broadcast TV, the latest Media Monitors Spot Ten TV report shows.

While much of the U.S. is "reopening" from COVID-19 restrictions designed to stem the spread of the virus, large gatherings are still off limits -- especially in hard-hit New York. As such, having an event at the Javits Convention Center in late October appeared until now to be highly unlikely.

You never know where your next source of business intelligence and insight can come from. Today, it's thanks in part to a longtime friend and the South Florida Interactive Marketing Association. The SFIMA on Thursday hosted a webinar featuring Peter Shankman, "Futurist in Residence" at Epic Marketing Consultants. He offered marketing tips in COVID-19 times worth noting.

Addressable advertising is one big promise to marketers that NEXTGEN TV will bring, a pledge that takes broadcast channels one step closer to what the digital universe can bring a brand steward looking to grow the sales of products and goods. It's already a possibility for those seeking to attract consumers on Dish and its Sling TV. And, it is thanks to Verizon Media.

As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team's performance. This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday.

Data connectivity platform LiveRamp and Kinetiq, which bills itself as "a scalable solution to unify paid, earned and owned TV impressions at the household level," have partnered up to "streamline measurement of all TV ad exposures across traditionally siloed channels."

For years, it was safe to say that GEICO was the biggest user of broadcast and cable to reach consumers, given their dominance at spot radio, spot cable and spot TV according to Media Monitors. That's not true today, as one of its auto insurance competitors has surged to the top of the latest Spot Radio report.

Comcast Advertising’s Agency Leadership Council (ALC) recently commissioned Advertiser Perceptions to find out how more than 300 cross-screen TV advertisers and marketers are approaching measurement in 2021. The results are now here, and they examine advertisers’ and marketers’ potential wariness to moving more quickly on new measurement currencies.

Audio ad sales network AdLarge has promoted a pair of Vice Presidents to Senior Vice President positions at the New York-based shop.

The continuation of the agreement arms Audacy’s 235+ stations nationwide with the ability "to seamlessly ingest, index, organize and analyze its media" through the use of Veritone Discovery, an AI-powered content search and analysis application.