LongHorn Steakhouse launches “Discover the West in You”
LongHorn Steakhouse began airing new television commercials as part of the company's new "Discover the West in You" campaign. Developed by the company's agency...
Mediaguide launches new web services
A pair of new web services branded as SeeSpotRun are being launched this week by Mediaguide, a broadcast radio monitoring and measurement provider. The...
RAB Panel to explore the HD Radio ROI
Industry leaders will discuss how they are monetizing HD Radio technology, exploring the varied commercial models for new HD2 and HD3 channels, the data...
“Can Social Marketing Be Monetized Without Screwing Up the Consumer Experience?”
At the AAAAs Media Conference in New Orleans Friday the panel session featured Josh Bernoff, VP/principal analyst, Forrester Research; Joe Abruzzo, EVP/director of research,...
AAAAs Project Reinvention Local Broadcast Task Force Recommendations
RBR/TVBR obtained a copy of the Project Reinvention Local Broadcast Task Force Recommendations from last week’s panel session entitled, “Project Reinvention: Now Is the...
Advice for broadcasters and marketers
Given that Aegis Media NA Chief Sarah Fay was a panelsist as well as attended the AAAAs last week, we asked if she could...
McGavren Guild signs Salem New York
McGavren Guild Media has aligned with Salem Communications to rep its NY area stations, WNYM (970AM) and WMCA (570AM). The stations, WNYM feature the...
PAM launches new campaign
PAM, a Consumer Foods brand of ConAgra Foods, recently kicked off a new ad campaign that emphasizes PAM as a convenient kitchen aid that...
Interactive Task Force addresses data ownership
A panel session, “Project Reinvention: Now Is the time for Action," at the AAAAs Media Conference this week in New Orleans included The Interactive Task Force, made up of members from
HOT 99.5 teams with Shell for free gas giveaway
HOT 99.5 (WITH-FM DC) and Shell Gasoline have teamed up host the Shell nitrogen “Enriched Gasoline Spring Clean Up Giveaway” - a free gas...
Jack’s Back!
Jack, the iconic founder of Jack in the Box restaurants, emerged from his “coma” earlier this week and made his first public appearance with...
Wienerschnitzel using radio, TV for new campaign
Continuing its mission to assert its leadership position in the hot dog segment, Wienerschnitzel has launched a campaign for it its new “Big Original...
WJAR-TV interviews Backchannelmedia Co-CEO Dan Hassan
WJAR-TV (NBC) Providence, RI, profiled Backchannelmedia's Clickable TV technology in an interview with Backchannelmedia Co-CEO Dan Hassan. Clickable TV technology is a solution designed...
Dial Global reups with TWC
Dial Global and The Weather Channel have announced an agreement to renew their ad sales agreement through the rest of the year. In addition,...
Gannett chooses AMM Group for ad performance measurement
The Advanced Marketing & Media Group will develop an advertising performance measurement system that Gannett will use to offer its advertisers an opportunity to...