Jack’s Back!
Jack, the iconic founder of Jack in the Box restaurants, emerged from his “coma” earlier this week and made his first public appearance with...
Wienerschnitzel using radio, TV for new campaign
Continuing its mission to assert its leadership position in the hot dog segment, Wienerschnitzel has launched a campaign for it its new “Big Original...
WJAR-TV interviews Backchannelmedia Co-CEO Dan Hassan
WJAR-TV (NBC) Providence, RI, profiled Backchannelmedia's Clickable TV technology in an interview with Backchannelmedia Co-CEO Dan Hassan. Clickable TV technology is a solution designed...
Dial Global reups with TWC
Dial Global and The Weather Channel have announced an agreement to renew their ad sales agreement through the rest of the year. In addition,...
Gannett chooses AMM Group for ad performance measurement
The Advanced Marketing & Media Group will develop an advertising performance measurement system that Gannett will use to offer its advertisers an opportunity to...
CAB creates resource Hispanic media buys
For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers' Guide To Cable is a new resource of the planning season....
Moonves: We will not reduce our prices
CBS Corp. CEO Les Moonves told an audience at the Deutsche bank Deutsche Bank Annual Media & Telecommunications Conference that CBS won’t have to reduce prices in the upfront and doesn’t plan
Auto sales drop hard in February
Major automakers' U.S. sales continued their deep slump in February, putting the industry on track for its worst sales month in more than 27...
Visa introduces "More People Go with Visa”
Visa unveiled its first global campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new effort...
MTV Networks partners with AXE Hair
MTV Networks has signed Unilever’s AXE Hair, launching a massive on-air programming drive in support of the AXE Hair Crisis Relief campaign across MTV,...
CBS using coffee to promote two shows
To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a...
RAB launches energy efficiency PSA campaign
The RAB is encouraging radio stations to join the Energy Efficiency Exclusive PSA Campaign that uses the power of local radio to inspire listeners....
CPM drops examined: not a pretty picture
RBR/TVBR asked Neil Klar, President/CEO, SQAD Inc to do some quarterly and yearly CPM comps for spot TV and spot radio. Year to year,...
GM to cut $800 million in ad spend this year
General Motors revealed more North American ad spend cuts, to the tune of $800 million for 2009, in a 40-page document of financial results...
Major NoCal radio effort to aid dealers
Today the 60 member Radio stations of the Northern California Broadcasters Association will begin a campaign to educate Bay Area consumers on the advantages of purchasing a new vehicle