Brandt to Head Digital for Gen Media Partners
Gen Media Partners has hired Jim Brandt as SVP of Digital.
Radio, Digital Will Get More Political Ads
Borrell Associates upped its radio, digital political ad spend estimates.
UAW strikes GM
General Motors workers at plants in Michigan, Ohio and Kansas began walking off the job and organizing pickets as a national strike against the...
‘We Need To Take Another Step Forward in the World of Measurement.’
In this exclusive column, LeadsRx CEO and Co-Founder AJ Brown says the radio industry "was on the bleeding edge" and broadcasters were the first pervasive users of marketing attribution to measure campaign effectiveness. Thus, they have led in the creation of an industry around ad measurement and tracking customer journeys valued by marketers.
Phil Cowdell comments on scoring Dell account
Phil Cowdell, WPP’s Global Media Director and International Ford Media Team Leader, commented about the news this week that Dell has selected WPP Group...
Scotts now official lawn care company of MLB
Major League Baseball Properties (MLBP) and The Scotts Company announced a multi-year relationship encompassing sponsorship, licensing, national MLB-themed advertising, and local Club partnerships, that...
Cross-Device Provider Proof, Now From Nielsen
Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers
BET to air Red Bull Big Tune Final Battle
BET and Red Bull have teamed up to give viewers front row and backstage access to the nation's premiere music producer battle - Red...
Midwest TV Inks New Nielsen Deal
The owner of an AM/FM combo and the CBS affiliate in America's Finest City has renewed its agreement with the audience measurement estimates provider.
Red Lobster wants you to
Seafood restaurant chain Red Lobster is going for a new look and looking to expand its customer base, and a cornerstone of the plan...
Nexstar moves 26 stations to Katz for national sales
Nexstar Broadcasting Group announced it expanded its national sales agreement with Katz Television Group to include the representation of 26 additional stations in 13 markets, including the newly acquired
Nissan Drives into #1
In last week’s Media Monitors TV Spot Ten, the Nissan Dealer Association moved into #1
Brands galore in new Xerox global campaign
A new global marketing campaign from Xerox Corporation features iconic brand symbols from other companies, such as “Mr. Clean” and “Bullseye” the Target Dog....
SoCal radio had a great December
The Southern California Broadcasters Association (SCBA) announced LA Radio market revenue enjoyed
Isobar makes two appointments to global senior team
Isobar, the global full service digital network of Aegis Media, announces two new appointments to its senior management team. Ralph Folz has been appointed...