Nielsen: local radio tops for African American ad spend
In its first 12-month analysis of ad spending on media outlets that reach African American consumers, The Nielsen Company reported spending from 10/1/06- 9/30/07...
Nancy Hill named AAAAs CEO
Nancy Hill. 49, has been named President and CEO of The American Association of Advertising Agencies, replacing O. Burtch Drake. Hill most recently served...
DDB Worldwide wins Unilever Ice Cream brands
Unilever has awarded its US ice cream brands, including Breyers, Klondike, Popsicle and Good Humor to DDB Worldwide. In addition to the US win,...
Synergy Brands signs with NY Islanders for P&G promotions
Synergy Brands has entered into a sponsorship deal with the NY Islanders to promote certain P&G products including Duracell, Folgers, Gillette and Pringles through...
GroupM reorganizes local buying
WPP’s GroupM announced a reorganization of local broadcast buying units at its Mediaedge:cia, MediaCom, and MindShare media agencies. The announcement was made by GroupM...
Arbitron and Philadelphia Phillies for PPM
Arbitron announced the Philadelphia Phillies Baseball team has signed a multi-year contract for Portable People Meter ratings services. Using the existing PPM panel installed...
Piccadilly Restaurants names Peter A. Mayer Advertising AOR
Peter A. Mayer Advertising has been named AOR by Baton Rouge-based Piccadilly Restaurants, one of the largest cafeteria chains in the nation, after a...
Denny’s launches new multimedia effort
Denny’s is reinforcing its “real” breakfast dominance by challenging fast food (quick service) restaurants for the first time. Denny’s is out to bust so-called...
Wendy's reduces the orange wigs in campaign
Wendy's will scrap its eight-month old campaign -- much of it built on young men wearing a red wig with braided pigtails -- amid...
Campbell Soup, ABC airing heart health messaging
People who watch "The View" or any of three soap operas on ABC are going to hear a lot about women and heart disease...
WorldLink signs with NHL Network for DR
WorldLink, a multiplatform ad sales firm, has entered into an exclusive agreement with NHL Network to oversee all direct response spot and longform ad...
Destination Television signs with City Blends Gyms
Destination Television has entered into a licensing agreement with City Blends, to provide its revenue based subscription television network in up to 300 City...
Initiative scores Cadbury Schweppes
Initiative has won Cadbury Schweppes Americas Beverages' 150 million media account, following a review, according to an AdAge story. The review affected Cadbury Schweppes'...
Interep loins AdLab to launch “Noozbuzz”
AdLab Media, a broadcast ad agency and PR firm, unleashed its newest service this week. Dubbed “Noozbuzz”, AdLab’s audio news release platform allows a...
American moms send message to Super Bowl advertisers
She buys the beer, sets out the chips and plans the party, but a new survey shows that most moms feel uninvited to the...