The strengths of television--Pictures, Graphics and Visuals: In a home environment, it's hard to beat TV for the eye. Big screens, HD and TV by
A new release of information on digital audio listening from RAJAR, the official source for radio audience measurement in the UK, shows
Thanks to the commitment and support of our members, the Media Financial Management Association serves as
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.
RBR-TVBR Analysis: Pandora Media sold its IPO in mid-June at $16 per share and as the month came to a close the price was up decently to $18.91. In between, though, trading was extremely volatile. Pandora has exactly two Wall Street analysts officially covering its stock. (It will be late July before
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
Three people entered the meeting: The radio salesperson (sorry,
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy
There are holidays scattered throughout the year, brightening calendars during all four seasons. But the fourth quarter is the lucky host of the top...
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
Even as a bankruptcy court auction named YMF Media the new owner of Inner City Media Corporation’s radio stations, Entercom was already in the...
By Erwin G. Krasnow, Esq. and John R. Brooks Success in broadcasting can and often does depend on the exceptional contributions of a small number...