Deep Dive Post-Atlanta
The PPM deep dive from Atlanta with Clark Smidt.
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
The Multigenerational Household: Growing Across the USA
As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.
Five signs that your advertisers’ ads aren’t working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they...
The Future of Sports Radio, Through ‘One-To-One Audio’
Even as the delivery mechanism has evolved to mobile, smart speakers and connected car, TuneIn's Kevin Straley believes "it is still a magical experience when a listener connects with the voice coming out of the speakers." And, it is his view that this experience is made even stronger by the fact that Sports Radio "can bridge where we are now with where we used to be, physically and emotionally."
A case for Ad-ID in Radio
Ad-ID is the only advertising asset coding system supported and authorized by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) across all media
What is Reasonable Access?
Or, Do I Really Have To Let That Son Of A…(Gun) Use My Station?: A question that comes up again and again every political...
‘Can We Save Regulation At The FCC?’
Mark Jamison, a visiting Fellow with the American Enterprise Institute’s Center for Internet, Communication, and Technology who serves as Director and Gunter Professor of the Public Utility Research Center at the University of Florida, has been vocal about his desire to reform the FCC. In this Media Information Bureau column, Jamison hopes Chairman Ajit Pai and his colleagues "continue to fight back and return the agency to its former solid analytical footing" — and away from "regulation by drama."
Seven Questions with Erica Farber
RAB’s Erica Farber has followed a path to her current post from what will be a familiar starting place for a lot of radio professionals – she was handed a phone directory and told to get started. Today, she is stressing the development of all available revenue streams as the key to radio’s growth, and urges strong efforts to attract the young, not just as listeners, but more importantly as employees.
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
Defining The ‘CTCSRPAB’
What the heck is 'CTCSRPAB'?? For one, it has nothing to do with the CRTC, Canada's equivalent of the FCC. However, it has everything to with the FCC and how to avoid a Notice of Apparent Liability for Forfeiture. Media Information Bureau featured columnist Ken Benner explains what that acronym stands for in this column, which results from a request from an RBR+TVBR Member.
Promoting your own station is the goal
Sometimes people need a reminder to tune into your station – the trick is figuring out how to deliver it. Ideally, when people are on their way to one of two destinations
Cord Cutting Spector Increased
Cord-cutting fears are growing in the visual media world
Mix Up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. Back in the days before clicker-happy viewers
Gridlocked: Advice for those in the Traffic Department
Is it possible to fly the pigeonholing coop? Yes...Spend some time observing and recognizing the boundaries that already surround you and the