Political campaign expert touts radio's advertising benefits
As candidates spend thousands of dollars on television ads, politicians shouldn't overlook the power of Radio ads
Five tips on why you should network in a recession
Everybody knows that networking is growing in popularity. There are social networking sites like MySpace, FaceBook and Business Networking sites such as
Utilizing Sound Effects
A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators
The Radio Royalties deal
The National Association of Broadcasters reached a negotiated deal on Internet radio royalties for 2009 to 2015 last week that applies
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
Let’s Grow Up and Eat at the Big Table
I used to have a sales manager who mixed metaphors. One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...
The Financial Manager's Perspective: Following the Money
The best Way to give advertisers what they want is by ensuring that we are serving our audiences. A couple of weeks ago
Lou Dobbs: Mr. Independent
Lou Dobbs, anchor and managing editor of CNN's "Lou Dobbs Tonight" is launching a new daily radio talker today through the United Stations Radio...
Dealing with tight credit; Part I
In the 3rd Annual RBR/TVBR Financial Roundtable, the elephant in the room was the current tight credit market. But there are still deals being done.
Dealing with tight credit; Part II
Our panelists turned to HD Radio, public companies going private and other front burner issues for broadcasters as the discussion continued.
What the users say…
In today's Intel Brief on Traffic and Revenue Management Systems, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic...
Sarah Foss’s "One Throat to be Choked" mission
VCI Solutions recently appointed Sarah Foss as President/CEO while founder W. Lowell Putnam will remain with the company, serving as the Chairman and Chief...
WiFi Radios: getting your station out there-even more
One of the latest tech crazes is WiFi Radio-with all of the free WiFi Hot Spots, WiMax and just plain unprotected wireless internet clouds...
Transmitter and programming considerations for HD Radio
In this Friday's Intel Brief consulting engineers Ed Bukont of Comm-Struction and Services and Marty Hadfield of The Hadfield Group discuss, respectively, the use...
The three things local direct clients really need from their media representatives
1. A good reason to return your call-Like you and everyone else these days, your client is bombarded with spam. But unlike you, your...