Latin/Hispanic Radio, Consumers and Retail
The Latin/Hispanic audience, like all radio audiences, has needs and desires, and money to spend to meet those needs and satisfy those desires. This study will shed light on the audience, to help broadcasters sell the format and to help advertisers use it.
Kenwood Includes SiriusXM On New Multimedia Receiver
The newest multimedia receiver from Kenwood makes it easy for subscribers to Sirius XM to tune in
MirrorLink Added To iHeartRadio For Auto
Android-powered smartphone users can now use an iHeartRadio app with intuitive gesture technology and voice response.
A ‘Personal AI DJ’ On Spotify: Another Threat To Radio?
Introducing the latest potential threat to the radio industry's air personality: An entirely computer-generated simulation, now ready to entertain on a platform young people may gravitate to more than FM — Spotify. Should Radio laugh, or be genuinely concerned? This RBR+TVBR Observation says there's one key takeaway all in Radio should consider.
Transmitter & Programming Considerations For HD Radio
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
A Retail Giant Puts SiriusXM In OEM Fast Lane
The arrangement empowers Sears Auto associates to immediately check eligibility when a vehicle is brought in for service
Sports Radio, Consumers And Retail
Here, for your learning and prospering pleasure, is a complete guide to the audience for Sports Radio. RBR-TVBR has delved into the vast database...
Six Key Takeaways On The ‘Connected Car’
With TU-Automotive Detroit 2017 set for June 7-8 in Novi, Michigan, this conference is set to dive into the reinvented dashboard
Expected COVID-19 Spending Patterns, According To Nielsen
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
Analyst: Peak In Auto Sales Could Hurt Sirius XM
Analyst Quinn Foley warns that a slowdown in U.S. auto sales could negatively impact Sirius XM.
What Motivates Today’s TV Consumer?
Viewers today can use a dizzying array of services to create their own consumption nirvana. However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for, and how much time one has in the day to consume. PwC examines just what that limit is.
Oldies, Consumers and Retail
Introducing the Oldies study
This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
How To Make Audio Ads More Effective
Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
Kenwood Revs Up A Connected Car Option
The company's first multimedia receiver solely focused on non-physical media is scheduled to ship in February.
A Double-DIN Multimedia Receiver, Now From JVC
The KW-M730BT ships this month with a suggested retail price of $500