MIB Reports Talk Radio

Talk Radio, Consumers and Retail

You have before you a comprehensive guide to the Talk radio audience, based on exhaustive research from the data experts at BIGinsight. The information...
MIB Reports Oldies

Oldies, Consumers and Retail

Introducing the Oldies study This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
MIB Reports Top 40

Top 40/Pop, Consumers and Retail

If you’d like to have access to younger women, this is the format group for you! It is the number one
MIB Reports News Radio

News Radio, Consumers and Retail

News radio is a serious format attracting serious individuals with serious money to spend.
MIB Reports Country

Country, Consumers and Retail

Introducing the Country Radio study Radio stations using a Country format are used by a large number of Americans, and a surprisingly large proportion of...
MIB Reports Hip Hop

Hip-Hop, Consumers and Retail

Introducing the Hip-Hop Radio Study Radio stations using a Hip Hop format attract a very high proportion of African American listeners, a large number of...
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