TV Consumption In A COVID-19 World: What Audiences Say

What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth?  A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.

Expected COVID-19 Spending Patterns, According To Nielsen

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

AI-Powered Shoppable TV: The Talk of CES

A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.

Time-Shifting TV Consumption: What’s A Marketer To Do?

A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable. It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.

Consumer Reports: Cord Cutting Continues, Fueled By High Cable Pricing

When Consumer Reports asked its members for feedback on their pay TV, home internet, and bundled plans, most companies got poor marks for value and many for customer service. But, a couple of bright spots emerged from the survey of more than 108,000 CR members.

The ATSC 3.0-Dominant Media World: Less Disruptive Than 5G?

While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that. 

The State Of The ‘Broadcast’ Industry, From An OTT Lover

There's been a surge of major streaming services into the consumer video market. With this has come a "multi-billion dollar" expansion of original content creation ... and an increase in M&A activity among broadcast companies. These are the integral themes of Ooyala's State of the Broadcast Industry report for 2019.

Antenna Ache: Why MVPDs Still Matter For Broadcast TV

Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.

5G: Marketing Hype or Commercial Reality

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

The Evolving ‘OTA’ Home: Top Markets, New Trends

As of May 2018, some 16 million homes are considered "OTA." That number is on the rise, and as consumers look for more on-demand and cost-effective options, there's been a resurgence in this type of TV household. A new report from Nielsen is designed to "to really grasp this trend."

Streaming Video’s Tipping Point: Majority Consumer Consumption

The growth of live and on-demand streaming video content in the U.S. is well-documented. But, just how many consumers are consuming this content via an internet-powered delivery platform? A newly released research study says that, among all of its respondents, a majority are streaming content at least once a week via a smart TV or external streaming device.

Hey Alexa … What’s Your Market Dominance?

Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.

Here Come The 8K TVs … At A $6K Minimum MSRP

With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.
People watching TV

How Many Millions Of Homes Are Paying For SVOD?

A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.

Smart Speakers: That Hot Holiday Must-Have

According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?

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