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Consumer Retail & TV

The ATSC 3.0-Dominant Media World: Less Disruptive Than 5G?

While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that. 

‘Destination Television’ Remains Key For U.S. Consumers

Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.

Consumer Reports: Cord Cutting Continues, Fueled By High Cable Pricing

When Consumer Reports asked its members for feedback on their pay TV, home internet, and bundled plans, most companies got poor marks for value and many for customer service. But, a couple of bright spots emerged from the survey of more than 108,000 CR members.
MIB Reports TV News

News TV, Consumers and Retail

The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of

Smart Speakers: That Hot Holiday Must-Have

According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?

Time-Shifting TV Consumption: What’s A Marketer To Do?

A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable. It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.
MIB Reports Drama

Drama TV, Consumers and Retail

Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically
People watching TV

How Many Millions Of Homes Are Paying For SVOD?

A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.

AI-Powered Shoppable TV: The Talk of CES

A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
Law & Order: Special Victims Unit

Police/Detective TV, Consumers and Retail

Crime has long been a staple of prime time TV, and it still is. It is a big audience program type, making it a perfect vehicle for products and services that are used by just about everybody

Here Come The 8K TVs … At A $6K Minimum MSRP

With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.

Is Next-Gen HDR TV The Next Big Thing?

A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.

Hey Alexa … What’s Your Market Dominance?

Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.

FCC Vote Set On Set-Top Box Plan

The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.

Streaming Video’s Tipping Point: Majority Consumer Consumption

The growth of live and on-demand streaming video content in the U.S. is well-documented. But, just how many consumers are consuming this content via an internet-powered delivery platform? A newly released research study says that, among all of its respondents, a majority are streaming content at least once a week via a smart TV or external streaming device.

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