While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that.
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
When Consumer Reports asked its members for feedback on their pay TV, home internet, and bundled plans, most companies got poor marks for value and many for customer service. But, a couple of bright spots emerged from the survey of more than 108,000 CR members.
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?
A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable. It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.
Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically
A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
Crime has long been a staple of prime time TV, and it still is. It is a big audience program type, making it a perfect vehicle for products and services that are used by just about everybody
With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.
Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.
What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth? A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.
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