Introduction to the Sports programming report According to conventional wisdom, men are generally believed to be more difficult to reach than women. But if that’s...
Introduction to the Sitcom programming report Three fourths of all Americans watch a sitcom on at least an occasional basis. But the core audience consists...
Introduction to the TV Movie programming report Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody...
Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
Crime has long been a staple of prime time TV, and it still is. It is a big audience program type, making it a perfect vehicle for products and services that are used by just about everybody
A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.
The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.
The penetration of Internet-connected TVs among U.S. broadband households has grown from 50% in 2013 to 74% at the end of 2016
Television has the opportunity to win back its once-central role in the home by getting smarter
As a Futuresource Consulting analyst sees it, the smartphone will likely remain the most important personal electronics device for consumers for the foreseeable future. As technology progresses, however, we won't rely on or be limited to the smartphone forever. What could this mean for broadcast media's C-Suite?
Ooyala has just released its Q2 2017 Global Video Index, and there's a glimmer of hope for broadcast radio and TV C-Suiters intent on scraping away at some of those digital ad dollars: Mobile video plays have plateaued after 22 quarters of strong growth, increasing just over 1% since Q1 this year.
A presentation devoted to "cord-cutting" was delivered to the Wall Street investment community on Thursday as part of the Goldman Sachs Communacopia conference, with Mike Vorhaus, Los Angeles-based President of Magid Advisors, sharing some data about the rising embrace of SVOD services. The data are sobering reminders for broadcast TV's C-Suite that local news and original programming may be its final saving grace.
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?