A #StopHateForProfit movement that started June 17 initially targeted Facebook and, specifically, sought to squelch online advertising on the platform across the month of July. It appears marketers have responded a bit stronger than what the hashtag harriers intended. A wider boycott is being seen. So ... have your radio stations' responded?
"The success of any endeavor is directly proportional to the dedication of those involved," says alternative broadcast inspection specialist Ken Benner. In this Media Information Bureau column, Benner offers what he considers to be "one classic example" of these premise. It involves a Class C1 FM serving the second-largest metropolitan area in the 49th state of the union.
With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.
Nearly three in four U.S. moms agree with the statement that technology has been "essential" during the COVID-19 pandemic. That's a key finding in the just-released "Moms and Media 2020" study conducted by a division of Edison Research. The report includes data from The Infinite Dial series from Edison and Triton Digital.
Do you have a radio or TV station with that one sales leader who is struggling with sales? Are they also tasked with managing sales reps through the COVID-19 pandemic? This column from expert sales trainer Barrett Riddleberger may yield some fresh insight and intelligence on how to spark a team that could simply be scared.
Given the myriad challenges many in broadcast media have been faced with due to the novel coronavirus, we are pleased to share the many ways the late Irwin Pollack believed one could best deal with tension, strain and pressure in challenging times.
A recent column appearing in another trade publication caught the attention of Media Information Bureau featured columnist Ken Benner. In his view, the piece "shed a whole new light of comprehension of the most egregious legislation plaguing U.S. Broadcasting defined as discrimination."
With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?
"All kidding aside, it might seem a bit unusual to hear from a self-admitted conservative Republican on your issues," FCC Commissioner Mike O'Rielly said toward the beginning of an address delivered Tuesday morning at America's Public Television Stations' 2020 Public Media Summit. We've got all of the details on what O'Rielly told attendees.
Has MoffettNathanson Senior Analyst Michael Nathanson picked up the torch that former Pivotal Research Group analyst Senior Research Analyst for Advertising Brian Wieser held when it came to the dismal Wall Street view for linear television? An update to a January 15th "gloomy 2020 outlook note" suggests yes, as things "have been even more worrying than we first considered."
From the office of the Chairman of the FCC to the Please Stop! on Route 9 in Parkville, Mo., fans of Kansas City Chiefs pro football team are reveling in their first Super Bowl championship in 50 years. Local radio largely did its part, with stations across the dial offering various choices in locally originated celebratory programming.
A new research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?
What are the major investment themes for the Internet, Media & Communications sectors investors should be aware of across 2020? Jeffrey Wlodarczak, Principal and Entertainment/Interactive Subscription Services Analyst at Wall Street firm Pivotal Research Group, has highlighted where he sees the best long and short opportunities based on these themes.
Featured columnist Ken Benner closes out 2019 with some office cleaning, and on the way to the trash bin stumbled upon enough subject material for decades of weekly columns. What has this octogenarian Alternative Broadcast Inspection pro have to share today? Legal tips, which should not be construed as attorney's advice but may be very helpful to you and your broadcast stations.
Now that the presidential primary season is heating up and California Sen. Kamala Harris on Tuesday dropped out of the race for the 2020 Democratic presidential nomination, it's a great time to review what lies ahead for those committed to campaigning in earnest some six months from now.