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Rosemary Ravinal

How Simple Hand Signals Can Better Your Consumer’s Online Experience

Simple hand and arm gestures may be more effective than emoticons to improve engagement during Zoom meetings. Research from the University College London (UCL) shows that an intuitive set of hand signals can warm up the virtual meeting room and help participants communicate better, Rosemary Ravinal points out in this column.

Dear U.S. Radio: Steal This Canadian Promo Gem

You never know where one can find the freshest ideas that can truly spark a radio station, making it vitally important -- and fun -- for its listeners. One successful FM serving Canada's biggest market has one that every AC, Classic Hits or Rhythmic "Old School" station should consider. Now.

A Personalized Imagery Tool to Drive TV Viewership KPIs

It was developed to help entertainment providers improve content discovery and viewership KPIs on their platforms. Introducing "Personalized Imagery," a Gracenote platform the Nielsen-owned entity says brings linear and streaming TV providers the ability to display program images capturing different aspects of a TV show or movie based on viewer consumption.
An ad for Gerardo's "Rico Suave" from the Feb. 1, 1991An ad for Gerardo's "Rico Suave" from the Feb. 1, 1991 issue of R&R issue of R&R

Thirty Years Later, Has Pop Radio Learned Anything?

Seeking airchecks from WHTZ "Z100" in New York, our Editor-in-Chief stumbled across an article in The New York Times from July 28, 1991 discussing pop radio's "midlife crisis." The story addressed issues that are still pressing for CHR/Pop stations some 30 years later. Why?

Should Traditional Media Content Come With ‘Fake News’ Warnings?

The debate over whether social media platforms should be held accountable for ensuring the content they carry is “truthful” continues to rage. As AEI adjunct scholar Bronwyn Howell notes, fact-checking is costly. As such, internet platforms are attaching warnings where there is any doubt about content. Should broadcasters do the same, whether online or on the air?

Radio’s Resonance: ‘A Continued Appetite for Lean-Back Experiences’

With music streaming subscriptions approaching 400 million worldwide in 2020, helped by podcasts, it's easy to overlook the continued significance of radio. Futuresource’s recent Audio Collaborative included a panel session exploring the Future of Radio. The key takeaway: community, companionship, and being live and local maintain radio's relevance.
Shopping

Take This, COVID-19: We’re Still Holiday Shopping In Stores

As COVID-19 pandemic concerns haven't abated much since mid-March, will the holiday shopping season be a largely digital affair? No, a new study finds.

Actionable Management and Leadership Tips, From a Financial Pro

COVID-19 has stress-tested our business acumen, and the principles that our businesses have been built upon "have proven to be bad." Some leaders "caved, and they were proven to be less than adequate during a storm." With that, noted financial talker Dave Ramsey offered his thoughts on how to lead in the coronavirus storm in a riveting Radio Show presentation.

Hispanic Lives, Livelihoods In the COVID-19 Recovery

Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.

NAB: Digital Platforms A Big Threat To Broadcast Journalism

The "dominant marketplace power" of a handful of digital technology platforms puts local broadcast stations at a competitive disadvantage for advertising revenue. And, the NAB claims, it "impedes broadcasters’ ability to effectively monetize their own content online." Those comments appear verbatim in a Congressional filing submitted by Gordon Smith.

From the Archives: Who is a Legally Qualified Candidate?

Now that the presidential election season is heating up and California Sen. Kamala Harris is the 2020 Democratic Vice Presidential nominee, it is a great time to review what lies ahead for those committed to campaigning in earnest until Election Day. To do so, RBR+TVBR is offering readers a new look at a June 2008 column from a Womble Bond Dickinson partner. 

Cultural vs. Multicultural Insights: A Battle Of Meanings

With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.
Rick Dees

Could The Rick Dees-Era KIIS Be Radio’s Recipe For Success Today?

In these COVID-19 times, a little feel-good nostalgia could provide some new inspiration and ways to propel growth, even when you think the worst. This involved listening to one of the most-revered Top 40 stations L.A. ever saw. No, it's not 93KHJ. Rather, it's the Rick Dees-era KIIS-FM. Why it was so successful could bring big riches to you in 2022, our editor-in-chief says.

Spanish Or English? Try Both For Reaching Latino Consumers

A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

A Salute To A Classic Broadcast Radio Operation

"The success of any endeavor is directly proportional to the dedication of those involved," says alternative broadcast inspection specialist Ken Benner. In this Media Information Bureau column, Benner offers what he considers to be "one classic example" of these premise. It involves a Class C1 FM serving the second-largest metropolitan area in the 49th state of the union.
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