What’s the Status of Women in U.S. Media?

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.
Rosemary Ravinal

The Importance of Being Your True Self, When You Speak

"You and who you are make the difference when you speak," says "Zoom expert" Rosemary Ravinal in this column. "Your pitch, rate of speech, volume, inflection, articulation, overall vocal variety, and accent are part of the individual tendencies that comprise your natural style."

Introducing The ‘U.S. Audio Media Forecast’

It's being called "the most comprehensive and in-depth source of econometric data and analysis covering the entire U.S. audio media industry for the 2019-2023 period by all three industry KPIs. Here's your first look at PQ Media's "U.S. Audio Media Forecast," which covers over 40 audio media platforms, channels and categories.

Properly Defining The Minority-Owned Media Ecosystem

The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.
CVS Pharmacy

Who’s Big At Broadcast Media In the Healthcare/Pharmacy World?

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.
Sirius XM logo

A Day Without SiriusXM: ‘Dial-itis’ Diagnosis

Is a subscription to SiriusXM really worth the money, especially in a locale where HD Radio multicasts abound and Bluetooth connectivity puts audio from around the world through one's car speakers in a matter of seconds? According to our Editor-in-Chief, the answer is an easy one: Yes.

Cultural vs. Multicultural Insights: A Battle Of Meanings

With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.

Social Media News Consumption: A Small Year-Over-Year Dip

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020. 

Hybrid Audience Measurement Comes To Radio … Down Under

A "major evolution in response to the rapid digitalization of audio consumption" is about to take place for radio ratings across some of the biggest metropolitan areas in the world. How so? Live streaming data is to be integrated into a new multimillion-dollar hybrid measurement system. This effort doesn't involve Nielsen, however.

S&P On Carriage Fees: ‘Blackouts Cost Cable Nets Millions’

According to Kagan estimates, top cable networks lost about $179.5 million in affiliate fees since 2013 from cable carriage disputes that resulted in blackouts that were eventually resolved. Cable network owners risk affiliate revenue loss in hopes of producing a more favorable deal with traditional multichannel operators, S&P Global Market Intelligence's Ron Marcelo reports.

Deregulation Meltdown: Is More the Answer For Radio?

In this RBR+TVBR Observation, our editor-in-chief takes a bold step by asking some big questions about the quest by the NAB and a host of radio broadcasting companies for more deregulation. Is it really what will help the radio industry solve its ad sales ills?

What Local Advertisers Are Buying, Spending, Planning

Borrell Associates has just completed the analysis of its annual local advertiser survey, conducted in April, May and June. The findings are now available for all to digest. What's the biggest takeaway?

A Fitness and Wellness Pact with iHeart

Who knew that building awareness and inspiring consumers to get fit could benefit from a multiplatform marketing agreement with a company focused on audio content creation and distribution via streaming and broadcast platforms? It's the latest innovative ad sales partnership inked by iHeartMedia.
Vote

Connected TV’s Coming Political Dollar Siphon

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.
Bill Wilson

A Noble Chat With Townsquare’s Leader

A "Digital First" strategy and plans to grow digital revenue to $250 million within three years. Why its interactive arm was able to accelerate subscriber growth during a pandemic. Those are just some of the topics Noble analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson. We've got the details.
Font Resize
Contrast