Rosemary Ravinal

How to Grab Attention with Sound Bites

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?
Towers

Neal Ardman Takes On ‘Big Auto’ With A Big AM Push

A Florida licensee of AM radio stations has teamed up with a broadcast engineer to launch an initiative they say can "force" the big EV manufacturers to stop causing interference to the AM band.

TikTok vs. Facebook: It’s a Generational Thing

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.
Rosemary Ravinal

Eight Communications Lessons from People who Stutter

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.
Rosemary Ravinal

Nine Public Speaking Myths Debunked

There are many myths about what constitutes good leadership communication, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "I love busting the...

The Impact of Diverse Talent in Media

As the media industry works towards becoming more inclusive, Nielsen’s Being Seen on Screen report provides a benchmark for measuring representation on TV. Nielsen expanded...
Chris Fleming

A Local Radio Leader Authors A Leadership Audiobook

Chris Fleming has become known across the radio industry as the EVP of El Dorado Broadcasters, with stations in the High Desert of Southern California and in Yuma, Ariz. He's also an author, and has now released an audiobook which Fleming describes as "a collection of techniques, real-life examples, and cautionary tales from today’s business climate."
Michael Nathanson

MVPD Cord-Cutting In Q2: ‘A Turn for the Worse’

"Streaming is the future. Unfortunately, linear is the present." Those are the words of MoffettNathanson analysts Craig Moffett and Michael Nathanson used to open their latest Cord-Cutting Monitor. For the second quarter of 2022, Moffett and Nathanson lament that "problems abound" for "Big Media's core linear business — U.S. pay TV."

‘Diversifying American Media Ownership: A National Priority’

For African-Americans and other communities of color, this year represents both challenges and opportunities from a business ownership perspective, say the President/CEO of the National Newspaper Publishers Association and the President/CEO of NABOB. In particular, they write in a co-authored column, "for Black-owned media businesses there is a growing sense of resilience even in the face of continued profound racial disparities and societal inequities."

Ad-Supported SVOD Tiers: What’s The Appeal Level?

For Disney and Netflix, executives have touted the introduction of ad-supported tiers as a way to cast a wider net for new subscribers that otherwise stomach the cost of a subscription. But, newly released data from Kagan show "only a faint correlation" for some services between consumers that choose ad-supported tiers and income.
MIB Reports TV News

Survey Says: No Trust Differences Among TV News Brands

Issues of trust are central to all social, consumer, and political activity. But there’s a particular urgency when it comes to TV news. Virtually every recent poll has indicated trust in news media has fallen to historical lows. The 11th wave of the Media Trust Tracking survey, conducted for MediaPost by Brand Keys, has confirmed TV news brands are becoming commoditized when it comes to “trust.”

Connectivity and Mobile Trends: Gauging American Trends

A newly released survey from Deloitte has yielded some unique insights into how U.S. households are faring as they settle into a "new reality" brought on by the pandemic. There are several findings of interest, including key takeaways on Optimizing Devices & Connectivity.

Letter To the Editor: Uvalde, Tex., Still Has A Local Radio Voice

On July 1, RBR+TVBR informed its readers about the sudden closure of South Texas Radio, which operated the lone locally focused English-language and Spanish-language radio stations serving the Texas communities of Eagle Rock and Uvalde, the site of a recent school shooting. While these broadcast stations are silenced, a local internet radio operator shares that his three-year-old operation stands tall — now as the lone voice of a grieving community.

USA TODAY: More Diverse, And Older

The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years. This newly released 2021 Population Estimates from the U.S. Census Bureau could have long-term implications on the programming your radio and television stations choose.
Rosemary Ravinal

Thirteen Tips To Ace Your Next Podcast Interview

A guest appearance on a podcast is a highly effective way to grow your brand, assert your expertise and share your big ideas, says veteran PR professional and "Zoom expert" Rosemary Ravinal. She offers ways "to be the perfect guest and rock the podcast every time" in this new column.