Industry Interviews

Here's something that's useful for both radio and television station research directors, GSMs, sales professionals and those in the C-Suite seeking clients that are closely reviewing this latest report courtesy of eMarketer. According to those in charge of many a marketing budget and plan of action, campaign data is reliable for up to two years. After that, you might as well toss it in the garbage.

From the office of the Chairman of the FCC to the Please Stop! on Route 9 in Parkville, Mo., fans of Kansas City Chiefs pro football team are reveling in their first Super Bowl championship in 50 years. Local radio largely did its part, with stations across the dial offering various choices in locally originated celebratory programming.

In this RBR+TVBR Observation, our editor-in-chief takes a bold step by asking some big questions about the quest by the NAB and a host of radio broadcasting companies for more deregulation. Is it really what will help the radio industry solve its ad sales ills?

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.

Here’s an informative interview that takes a look at how local radio is done today, and how much small or unrated market listeners depend on their local stations for news, entertainment, sports, weather, emergency info and in this case, regional agricultural news. 1-kW KNAB (1140 AM “The Peoples Choice”) Burlington, Colorado, airs an Adult Standards music format and features programming and news from Cumulus Media Networks and Dial Global. KNAB-FM, at 51-kW, features Modern Country music. The station also has a website, www.knabradio.com. RBR-TVBR spoke to the owner and GM, Bette Bailly:

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic “Broadcast Deal Myths Debunked.” In this eighth podcast installment, Ferber and Krasnow discuss the belief among some that they can bank on 100% leveraged purchases.

What are the latest video advertising trends media buyers and sellers should expect to see this year? We have the details of a new report devoted to the subject, and it is chock-full of predictions around new offerings in OTT, traditional TV transformation, data activation, and new privacy regulations.

There's always a way to make something that doesn't look so great look downright peachy when one focuses on the positives. And, that seems to be what some in radio industry have done with new research from The Infinite Dial study from Edison Research and Triton Digital. In this RBR+TVBR Observation, we ask why radio lost the discovery battle to ... YouTube?!

Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.  The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.

On a day when a total eclipse of the sun commanded the attention of Americans across the U.S., it reminded us of what could happen if a station were to suddenly go dark, due to a powerful act of Mother Nature that suddenly silences a transmitter. We ventured into the RBR+TVBR archives to provide you with a great column from Cavell, Mertz & Associates President Garrison Cavell, who reminds everyone in the C-Suite of the one thing they shouldn't forget after paying for those building repairs, equipment parts, and the replacement equipment.

Broker Larry Patrick believes that the pending debt crises at both iHeart Radio and Cumulus Media will be key issues in 2017.

When it comes to making a deal happen, most buyers will use a cash flow multiple as an important element in valuing a station — and will rely on the seller's accounting records to make the calculation. But, what if your financial records are, quite frankly, a haphazard mess?