In this exclusive column, LeadsRx CEO and Co-Founder AJ Brown says the radio industry "was on the bleeding edge" and broadcasters were the first pervasive users of marketing attribution to measure campaign effectiveness. Thus, they have led in the creation of an industry around ad measurement and tracking customer journeys valued by marketers.
GroupM Global President of Business Intelligence Brian Wieser is one of a host of top-flight media and advertising industry experts and thought leaders on the agenda for Radio's Financial Summit, the virtual Forecast 2021 LIVE, scheduled for December 8-9. In a taste of what attendees will hear, Wieser has offered his U.S. end-of-year forecast for 2020. He's optimistic.
With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."
In this exclusive commentary, programmer/consultant-turned-licensee Clark Smidt notes that, as Radio celebrates its centennial, it came of age in a similarly problematic pandemic. While much has changed, there's one commonality that very much matters more than a century later.
America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing, to comment.
Why is TV advertising trending this much better and is it sustainable? That’s a question that noted Wall Street observer Michael Nathanson, Senior Analyst at MoffettNathanson, asks in a new investor note.
"Is the glass half-empty, or half-full?" That's a question MoffettNathanson Senior Analyst Michael Nathanson asks in an investor note that examines the pay-TV industry's health through the third quarter of 2020. The glass half-empty argument is one he focuses on first. What's his ultimate conclusion?
Group M Global President of Business Intelligence Brian Wieser is considered by some to be “Madison Avenue’s de facto chief economist.” Wieser is one of many standout speakers participating Dec. 8 in the second of the two-day Forecast 2021 LIVE virtual conference. Here, he offers a prognostication for "predictable change" for the U.S. once Joe Biden is President.
With the start of the virtual 2020 ANA Multicultural Marketing & Diversity Conference, which began Tuesday with strong sessions from Procter & Gamble Chief Brand Officer Marc Pritchard and Nestlé U.S. CMO Alicia Enciso, the ANA released a new diversity report that paints a sober picture of just how lacking diversity remains in the U.S. marketing industry.
With content consumption and distribution trends shifting rapidly, there’s no guarantee of survival—one major reason why storied media brands are looking to combine assets to strengthen their position and prepare for a new era, whatever it might look like. A Deloitte Center for Technology, Media & Entertainment leader shares insight on the subject.
A consumer lifestyle survey conducted by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit. That doesn’t mean, however, that these consumers are disregarding health and safety. Here's the latest on what heavy radio listeners are buying.
The benefits a restoration by Congress of the minority tax certificate would bring to increasing the percentage of broadcast TV and/or radio station owners who are either women or people of color is a top topic in 2020. A FCC Symposium session held Friday shared its potential strengths by putting a spotlight on one who benefited from it the first time around.
Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.
The "nation's first commercial radio broadcast," while disputed by many, is largely associated with KDKA-AM in Pittsburgh. The launch of that station under Westinghouse 100 years ago is the focus of a column from FCC Chairman Ajit Pai. Find out what he said by clicking here.
Kelly Orchard returns with a tale that involves the leaders of tomorrow. The final weekend of October 2018 was spent in Seattle, at the College Broadcasters Inc. (CBI) conference. "I discovered that these young college students are excited about the prospect of getting a radio job," she writes. The column is worth a second look two years later.