Online Video Advertising: A Bigger Threat Than The ‘GAFAN’ Gang?

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.
Rosemary Ravinal

Command Attention by Standing in the Right Spot

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

Connected Video Devices To Top 1.1B Installed Through 2026

The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.
Rosemary Ravinal

Four Words To Avoid When You Speak

Being clear and concise are hallmarks of leadership communication says "Zoom expert" and veteran public relations executive Rosemary Ravinal.  In this latest column, Ravinal offers a video lesson on what four common words should only be used with caution.
Veritonic Founder and CEO Scott Simonelli

Connecting Audio Ads With Out-Of-Home Audiences

With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year? Scott Simonelli of Veritonic has some ideas to share.
Rosemary Ravinal

Rethinking The Network Essential: The Business Card

One of the biggest changes seen with post-COVID networking and business conference interaction involves business cards. Some used new technology to make their cards stand out — and make these professionals noticed. It's perfect business intelligence for those attending next week's Forecast conference in New York and other big events in 2023, courtesy of Rosemary Ravinal.
Pile of Money

Economy To Impact 2023 Business plans for Marketers

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023. WARC’s Marketer’s Toolkit 2023: Global Trends Report, released today, offers a deep dive into the subject.
Rosemary Ravinal

Mastering The Sound of Your Voice

Do you like the sound of your voice? Veteran PR executive Rosemary Ravinal notes, "If you’ve ever taken voice lessons, you’ve experienced the rigor of working with your vocal toolbox. But average folk seldom consider the sound of their voice until they hear themselves recorded on video or audio." If you are someone who squirms when you hear your voice, this column is for you.

Building a Strong Brand Through Authentic Advocacy

Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic, says guest Media Information Bureau columnist Kelsey Taylor. The Austin-based millennial argues in this essay that authenticity and originality should be the foundation of promoting your organization and generating exposure for it. "Without a sincere spokesman or exciting content, employee engagement is hardly convincing," she argues.
Rosemary Ravinal

Proper Mic Techniques To Make Yourself Heard

"I see bad microphone technique everywhere these days: at a business conference of 1,000 people, an awards gala, small panel discussion, a school graduation, even at a wedding," says PR veteran and "Zoom expert" Rosemary Ravinal. This led her to create a video in which she offers tips about microphones in business settings—some of which you may not have heard before.

Dissecting ‘The Age of Inclusive Intelligence’

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.
Rosemary Ravinal

How To Speak Without Fear

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.

Kids Platforms and Channels Benefit from Strong Shows

During the first half of 2022, beloved kids’ shows are being revived by successful reboots and spin-offs. Programs extend from platforms to TV channels and also explore the audio environment with podcasts inspired by TV series and vice-versa. In terms of contents, trends reinforce and fine-tune existing topics.

Consumer Experiential Marketing Rebounds

Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic.
Clark Smidt, who found success with Softrock 103 WEEI-FM in Boston some 40+ years ago, owns an AM in New Haven. Why?

Thoughts for Radio’s New Season

As the radio industry prepares to gather in New York at a reimagined NAB New York conference that, in many ways, is a successor to the Radio Show, longtime New England radio station broadcast advisor and licensee Clark Smidt offers a reminiscence — and fresh ideas — for Radio as its 2022-2023 programming and advertising season commences.