TVB / Television Bureau of Advertising

TV: The Media That Moves Marketers The Most?

Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).

Could A ‘Kerfuffle’ Between The FCC and NOAA Harm 5G?

Is an interagency kerfuffle between the FCC and NOAA a threat to the future of 5G wireless? AEI visiting fellow Shane Tews believes this could impact the rollout of 5G, and she spoke with ACT | The App Association Policy Counsel Joel Thayer on the subject.

A Changing America: What Census 2020 Will Reveal

The Washington, D.C.-based Population Reference Bureau (PRB) has a preview what's expected to be seen in the upcoming 2020 U.S. Census. We're pleased to share with readers the details, which provide an up-close look at key trends that could reshape U.S. broadcast media.

What To Do If You Play Pre-1972 Recordings

They may be the "platters that matter" to your listeners, but to those seeking royalty payments, they could also result in the "dollars that drain" for audio streams featuring songs from before 1972. However, two attorneys suggest radio stations that stream think twice before one ponies up three years of royalties under the new MMA provision.

‘All You Need For Assured Compliance’

"When you consider what some D.C. Communications lawyers charge per hour, we’re talking a real bargain here," says featured columnist Ken Benner. He's finger-pointing some 1,947 pages on the subject of compliance, and the price for both volumes for the code of Federal regulations.

Fresh Insights On Hispanic Consumer Growth

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

Opinion: The FCC Should Elevate ‘Rigorous Decision-Making’

The rise in partisanship at the FCC is a product of both Congressional interference and the FCC's siloed structure, says Mark Jamison, a visiting Fellow with the AEI. He believes "a functional reorganization" could improve the FCC's ability to carry out its responsibilities.

Among The License Renewal Nightmares ….

How can FM translators and boosters be certified as compliant under the “mock” or Alternative Broadcast Inspection Program? That's a question posed to featured Media Information Bureau columnist Ken Benner, who shares his words of wisdom in this exclusive column.

Closing A Broadcast Transaction: Avoiding ‘Lender Nightmares’

Erwin Krasnow and Doug Ferber have penned a four-part series of articles exclusively for RBR+TVBR readers on ensuring a smooth closing. In this concluding article, Krasnow and Ferber discuss how to make the closing of a broadcast deal a dream, as opposed to a nightmare.

Smart Car Interest … But At What Cost?

With sophisticated digital and smart technologies generating headlines for automakers, many consumers are beginning to consider these devices and services as essential equipment for their own cars. But GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.

Closing A Broadcast Transaction: Keeping The Dream Alive

Don't let your radio or TV station deal implode right before closing. Here are some tips to avoid such a nightmare scenario, in Part Three of an exclusive four-part series from noted D.C. communications attorney Erwin Krasnow and media broker Doug Ferber.

Closing A Broadcast Transaction: Avoiding The Nightmare

Erwin Krasnow of Garvey Schubert Barer and Doug Ferber of DEFcom Advisors have provided an exclusive four-part article for RBR+TVBR on what can go wrong at closing, and how to ensure that the closing is completed on the scheduled date. Here's the second installment.
Deal

Closing A Broadcast Transaction: Nightmare, Or Dream Come True?

Erwin Krasnow of Garvey Schubert Barer and Doug Ferber of DEFcom Advisors have written a series of articles exclusively for RBR+TVBR on what can go wrong at closing and how to “click the ruby slippers” to avoid any problems. Here's the first installment.

Radio Needs To Chase These Dollars

Our editor-in-chief believes there's a big opportunity for Radio to significantly boost its ad revenue while gaining ground against local digital media's ad revenue conquest. It involves WPP and one of the world's biggest advertisers, by dollars allocated to all kinds of media.

The Most Common ‘Noncompliant’ Alternative Inspection Finds

Here's a most helpful column from featured Media Information Bureau columnist Ken Benner focused on what he believes, through countless alternative FCC inspections of broadcast media properties, are the most common items found to be non-compliant.

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