Before the COVID-19 pandemic, when a new TV station transmission chain came online, it was common for engineering management from the corporate office and key suppliers to travel to the launch site to ensure that all went well. With today’s travel restrictions, remote management of ATSC 3.0 station rollouts is being seen. This could be the norm in coming years.
Three years ago, our editor-in-chief visited a Wegmans supermarket for the first time. His visit sparked a column offering inspiration and innovative ways a radio station can best connect with your community, thus driving revenue and an increase in listeners. The column proved very popular, and we are pleased to offer it today as an RBR+TVBR Encore Presentation.
Deloitte's 14th Digital Media Trends Survey is out, and this time the focus is on consumer streaming and entertainment habits. Deloitte conducted two surveys related to digital media: one pre-COVID-19, and a second in May. Together, the surveys provide intriguing insights into how media consumption has accelerated and changed as a result of COVID-19.
Years ago, the April/May Arbitron book was essential for advertising across the rest of a year. Today, in the top markets, monthly ratings reports have erased that paradigm. And, as we welcome the first day of summer, veteran consultant Clark Smidt offers up an exclusive review of what Nielsen Audio is telling us about radio's sell-ability, by format.
In an exclusive column, the founder and Chief Product Officer of TV data company Alphonso Inc. notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.
First, it was the disproportionate COVID-19 pandemic impact on the Black community. Then, it was the murder of George Floyd, and the resulting nationwide protests tied to a message that "Black Lives Matter." Now, a group of NABOB members believe it is time for Corporate America and Capitol Hill to speak up.
Is this a positive COVID-19 effect ... or something else? Since the start of the year, Americans' trust in government has risen nine points, while their trust in business has risen by six points. Those are the key findings of the 2020 Edelman Trust Barometer Spring Update: Trust and the COVID-19 Pandemic.
From a big-picture perspective, TV news is largely trusted. But, that differs with respect to how some Gen Z and Millennial consumers feel about the coverage of protests tied to the murder of George Floyd by some television news organizations. Negative aspects of the protests have dominated coverage, they lament.
"Of the different types of Sales Managers, the Maintenance Sales Manager is typically the easiest job of the group," says expert sales training coach Barrett Riddleberger. For him, Maintenance is the key term here. Why? It shows that the Sales Manager maintains an effective sales team and processes that someone else has put into place.
Among the many streaming-focused reports sent to the Radio + Television Business Report of late is a CordCutting.com study that wonders just how premium-tier, subscription-based streaming services are faring through the COVID-19 pandemic. While streaming surged, did advertisement-based video on demand benefit more? If so, could broadcast TV benefit?
In March 2016, John R. Brooks and Erwin Krasnow penned a Media Information Bureau column that deviated from their common topic of how to find a lender, or ways to work with your lender in tough times. How should a broadcast media owner act if the lender-borrower relationship has failed? Examples of what not to do can be found here, in this encore presentation.
Longtime Boston-based radio programming consultant Clark Smidt has combed through the April Nielsen Audio ratings results for his home market. There, as in other locales where the PPM is used, cume -- the number of people actively tuning to radio -- has tumbled since the COVID-19 pandemic began. But, Smidt believes ratings are only part of the story radio can tell.
While business has changed significantly over the last two months, one thing remains the same: the need to track behavior as customers weave their way through the buying journey. This, says our guest Media Information Bureau contributor, is an opportunity for broadcast radio and television sales leaders and their AEs.
What sort of advise does Media Information Bureau featured columnist Ken Benner have for broadcast station operators that may want an alternative FCC inspection, which he has specialized in for decades? Here's what he has to say, in this column you'll only see at RBR+TVBR.
How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? The Myers Report from media ecologist Jack Myers has some intriguing answers. For Myers, companies that prioritized trust and reliable ratings delivery are more likely to capture market share in the challenging COVID-19 era and beyond.