TVB / Television Bureau of Advertising

TV: The Grand Influencer, Even For Millennials

Need more fuel for the fire against the big digital media players eating away at your local ad revenue? Check this out: A GfK study done together with TVB finds that from consumer awareness through the purchasing stage, TV remains the most important influencer in all stages of the purchase funnel — and for all age demographics.

A ‘Must Review’ For All Broadcast Licensees

"Stop whatcha doin', cause I'm about to ruin, the image and the style that ya used to ..." OK, maybe it's not time for The Humpty Dance. But, RBR+TVBR Media Information Bureau featured columnist Ken Benner insists you should read his latest column, and pronto. Why? "To save substantial funds in fines, fees, forfeitures and, most significantly, legal expenses, I can recommend no better source of information."

Evolving To Compete In The OTT Market

Here's some food for thought: Your 11pm newscast could have been viewed on a TV set, but via a Roku app. Better yet, that same consumer may have previously been listening to one of their favorite broadcast radio stations, via TuneIn or iHeartRadio, through their TV—thanks to Roku. Today, "Over the Top", or "OTT," delivery of programming is more common than ever. That's why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent. In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.
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How To Be Customer First in The Digital Age

Prashant Gandhi, a former partner at McKinsey, presently serves as the Managing Director/Head of Digital Payments at JPMorgan Chase & Company. Gandhi this week penned a thought leadership piece on the things brands need to answer in order to be successful with a "customer first approach." Can radio and TV C-Suite executives glean any insight from this Gandhi's thoughts?

How To Successfully Communicate Your Personal Value

The term “self promotion” often carries a negative connotation – and with good reason, argues WPHT-AM in Philadelphia talk show host Rich Zeoli. No one likes a braggart. So, how does one successfully promote themselves? Zeoli offers some great ideas that could extend to successful promotion of your radio or TV stations.

The Most Frequent FCC Violations, And How To Avoid Them

One of the most frequent inquiries received by RBR+TVBR featured columnist Ken Benner is the following question, “What are the most frequent violations found during the inspections you conduct?” For those who have attended his compliance seminars, a 28-page summary of his program is handed out. It is from one of those booklets that this column is derived.

The FCC Budget: Funded By AMs and FMs Near You

The following column, in the opinion of Radio+Television Business Report featured columnist Ken Benner, is "absolute must reading for every broadcast licensee from which you can learn all you don't want to know about in a 10-minute perusal." He adds that his "FCC FY 2018 Budget In Brief" report "clearly documents" what he's been ranting about over the past 10 years, much to the chagrin of his adversaries.

Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?

RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?

Inside The Nielsen Total Audience Report for 2017

This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.

Top Tips On How To Lead By Example

There is no single sure-fire method executives can get the most out of their team. But there are a lot of methods that feed into it. According to Mike Rudd, two keys are knowing precisely what is being asked of the team, and being willing to do it right alongside them.

Here’s The Five-Year Forecast For Entertainment & Media Companies

Adjusting to change is essential when facing relentless competition compounded by ongoing disruption and slow growth. Citing data and analysis, PwC's 2017 Global Entertainment and Media Outlook offers compelling insights into how media and consumer-focused entertainment companies are adapting, investing, experimenting and innovating amid six areas of change. We've got details for all RBR+TVBR members.

A Glossary For Washington Regulatory ‘Complexification’

Ken Benner is known as a leader in the process and ultimate success of the Alternative Broadcast Inspection program. Since 1995, Benner has trotted from station to station with a bulging binder full of important information an AM or FM facility must adhere to, lest they get an FCC fine. In this Media Information Bureau exclusive, Benner shares some of his "Bennerism Wizdomics." We share these with you, as it greatly reflects his views—and perhaps those of new FCC Chairman Ajit Pai—on the layers of regulations that broadcasters presently deal with from the Commission.

A Guide To Self Certification Inspections

Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.

A New Tool For Fully Interactive Multi-Platform TV

Thanks to the rapid ascent of "over-the-top" (OTT) viewing of full-length scripted programming, reality shows, sports, and news programming, TV isn't just that box in the living room anymore. Srini Dharmaji wants every member of the broadcast TV industry's C-Suite to fully understand this. In the RBR+TVBR INFOCUS report, we examine how social and digital platforms are now, more than ever, essential extensions of VHF and UHF stations.

Gen Z: The Not-So-Silent Generation

Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But, they’re already flexing their consumer muscles. More than 70% of Gen Z consumers surveyed for the National Retail Federation (NRF)/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.

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