Intelligence Briefs

In March 2016, John R. Brooks and Erwin Krasnow penned a Media Information Bureau column that deviated from their common topic of how to find a lender, or ways to work with your lender in tough times. How should a broadcast media owner act if the lender-borrower relationship has failed? Examples of what not to do can be found here, in this encore presentation.

Ken Benner shares tips on making station file maintenance easier.

Michael DeLier is worried about the election.

New research indicates that 38.6% of respondents believe digital audio "is an important part of their marketing mix."

Public Files are the one area that involves substantial FCC fines, fees and forfeitures. Our "cheat sheet" will help you save your money

In this writer's view, the economics and engineering bureaus would concentrate on analysis.

If you are thinking about selling your station and want to make sure that you receive top dollar, Erwin Krasnow, the co-chair of the Communications Group of D.C. law form Garvey Schubert Barer, and Doug Ferber, a respected media financial consultant have some recommendations for you to consider before placing your property on the market.

In this Media Information Bureau exclusive, Ken Benner shares some of his "Bennerism Wizdomics." We share these with you, as it greatly reflects his views—and perhaps those of FCC Chairman Ajit Pai—on the layers of regulations that broadcasters presently deal with from the Commission.

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer are featured in this third exclusive RBR+TVBR podcast on the myths of broadcast media transactions. Today's topic: "You Can Rely Solely on Comparable Sales To Establish Value"

In this column, Barrett Riddleberger, CEO of xPotential Selling, reveals two critical pieces of information about an underperforming sales rep. If the manager had access to this information during the hiring process, they would not have hired this sales rep. Instead, they would have kept looking for a better sales candidate.

Facebook is fighting "Fake News" in a big way. In addition to the prioritization of posts from friends, Facebook is giving added attention to "high-quality" news sources. Mark Zuckerberg himself explained what these sources are in a Jan. 19 Facebook post. How can your radio or TV station known in your community as "the news source" benefit from this change? Editor-in-Chief Adam R Jacobson seeks the answer for you.

The level of mobile and apps annual ad spend in 2010 was 2.2% that of national TV. Between 2010 and 2016, mobile and apps annual ad spend (excluding mobile search) grew by nearly $20 billion. Jack Myers TomorrowToday forecasts that mobile and apps total annual ad spend will grow by over $24 billion between 2017 and 2020. That's an average annual growth rate of 23.3%. What does this mean for National TV? We've got the answer right here.

PwC last night released its Global Entertainment and Media Outlook 2018-2022 report, and there's tons of data on the U.S. music, radio, and podcasts segments that is definitely worth a look. There's growth when combining these three things under a single header and computing their combined value. We're talking nearly $50 billion here.

Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions. What might this mean for your radio or TV station group? A newly released study from the Association of National Advertisers (ANA) based on research conducted by Winterberry Group could provide some fresh answers.

Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.