Saving Face (book)
Many TV stations, radio stations and newspapers are beefing-up their social media strategies. They’ve recognized some of the immediate benefits of having their talent...
Political Broadcasting – From Around the Borders
Interestingly, on the political front, the FEC has just issued a case that deals with a novel question affecting Texas and other border state...
Traffic & Revenue Mgmt Systems: Scheduling recorded programs with breaks–Part III
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Traffic & Revenue Mgmt Systems: Multiple advertisers for paid programs–Part II
Do systems provide the capability of bringing in two or three different advertisers for paid
Traffic & Revenue Mgmt Systems: Billing info; Co-op ads–Part I
Today we look at Accounts Payable billing information and handling Co-op ad requests after the client gets an invoice
TV ecosystem will end Web 2.0
In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly observed that Web 2.0 was defined as software applications that could be...
Is radio barking up the wrong tree?
Today all the talk is about growing Internet revenue. BIA/Kelsey recently declared: While traditional media currently dominate the local ad market, a steady shift to digital will continue over the next five
Stations can grow audience with social media strategy
Bridge Ratings has some new study results out that focus on the successful use of social media marketing by radio stations and other businesses....
A good reason for broadcasters to stream
Several recent articles have questioned the survival of broadcast radio in the face of Internet radio. In an article last month, the NY Times pointed to the fact
Hispanic Radio and The Hispanic Radio Upfront – Part III
Today we ask: What about community service programming? What do you offer and which advertisers are involved?
Hispanic Radio and The Hispanic Radio Upfront – Part II
Today we ask: What sort of multiplatform opportunities will you be presenting with your other properties?; What sort of
Hispanic Radio and The Hispanic Radio Upfront – Part I
In today’s RBR-TVBR’s Intelligence Brief, we take a look at the annual Hispanic Radio upfront – and the Hispanic Radio marketplace in general. While...
Review of Broadcast Ownership Rules
Although its focus has been on other areas lately, the FCC has issued a Notice of Inquiry to explore revision of its broadcast ownership rules. Similar
A snapshot of radio listening in the US
Arbitron publishes an annual report Radio Today that provides an interesting snapshot of radio listening in the US. For the first time, the 2009...
"Issues/Programs List" Requirements – Part II
Recently, I recommended that broadcasters begin reviewing their efforts for the next Issues/Programs Lists. This is an area that bears emphasis given the new