‘AEE’: What Young Adults Seek

At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We've got a look a what Glance, from France's Mediametrie, shared.
Kids watching TV

ADHD In Action? Kids Multitasking While Consuming Entertainment

As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in. That’s according to the latest Kids Tech consumer survey results from Futuresource Consulting.

Advanced TV Solutions: A Big Local Market Advertising Shift Agent

Specialists in local media buying and planning are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways. It is one key takeaway from a survey of FreeWheel's Strata platform users, most of whom work in local ad planning and buying. 

Seeking Alignment: New, Improved Media Company Accounting

Deloitte’s Telecom, Media & Entertainment Industry Sector Leader for Audit & Assurance explores in this exclusive column the important accounting changes taking place in the TV industry, and the implications these changes will have for CFOs of broadcast TV organizations and their finance departments.

Benner On Washington: ‘The Ostrich Syndrome’

Long before featured columnist Ken Benner began writing about "the abuse of the media and, in particular, broadcasting," he focused on consumer financial abuse. This fueled his desire to fight for radio and TV station owners. In this column, his discontent with Capitol Hill leaders continues.

A Top Wall Street Analyst Is Disappointed With FOX

"Fox’s early life as a new company has been nothing short of disappointing." Ouch. That's the assessment of the reborn Fox Corporation from Michael Nathanson, who laments that Fox has been hurt by multiple headwinds. As such, it has been able "to prove the superiority of their strategy and assets."

Benner On Washington: ‘From Molehills To Mountains’

The week of Sept. 23 will likely go down as one of the most contentious ones in the history of the U.S. government, says featured columnist Ken Benner. It began with an excellent speech at the National Press Club by the one person in D.C. Benner has the greatest respect for: Ajit Pai.

TV’s Live Love: News/Politics Programming Rivals Sports

TV news coverage of political events is some of the most watched programming in the U.S. In fact, viewership of news events related to political topics rivals even the most popular sporting events. That's one key insight from a new VAB report, which examines the appetite for news and the corresponding rise in ad spending.

Keep Your Data Safe from Hackers

In June 2016, Garvey Schubert Barer's Judy Endejan warned that hackers are targeting stations. Today, Entercom, Max Media, Urban One and Townsquare Media are on the victim's list. Prevent your company from adding its name to this list in an encore Media Information Bureau column.

The Top Nine Reasons Your Top AE Left

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This freshly penned Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

AEI: Media Shouldn’t Be Protected From Antitrust

In this column from AEI Visiting Scholar Mark Jamison, questions the "Journalism Competition and Preservation Act of 2019." The Act would give media companies an antitrust exemption to collectively withhold content and negotiate prices with online distributors with at least 1 billion monthly users.

In-Car Connected Voice Assistants: A Four-Year Rollout

Next generation voice assistants and associated CE technologies are going to be the next battleground for in-car technology leadership. Voice assistants are also developing intelligent interjections, such as Amazon Alexa hunches, which could lead to wider use.

New Study Shows Share of Streaming Eclipses TV Among Adults

After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers who stream at least some of their TV content has plateaued for the past three years at around 65%. That's according to a just-released report from Horowitz Research.

Growing Sales With ‘The Right-Hand Rule of Three’

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

CMOs and Brand Managers: ‘It’s time to #SEEALL’

The Association of National Advertisers (ANA) on Monday (9/23) released an open letter to marketing and advertising leaders imploring them to develop and executive campaigns that reflect today's U.S. populace and consumer. The letter appears in its entirety at RBR.com.

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