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The Rising Confidence Of Hispanic Consumers

Hispanic consumers are gaining more confidence in the nation's economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic. That's according to new research from Florida Atlantic University.

Mature Consumer Data Skills and Capabilities? Few Companies Have Them

Have you assessed the maturity of your consumer data? What about the level of capabilities seen across your organization? It may be a fine time to do so. The Mobile Marketing Association has just released its findings of a survey powered by EY that reviewed consumer data accessible to senior U.S. marketing leaders. Your clients have a lot of work to do.

How To Sell A New Idea, From The Inside

In 2010, radio industry veteran Lee Abrams penned the following RBR + TVBR Intelligence Brief. In this Classic RBR+TVBR Media Information Bureau column, Abrams discusses how selling a new idea internally is often harder than the execution itself.

Beware of Radio’s Walled Streaming Garden

A big hire at Cumulus Media prompted our editor-in-chief to access the TuneIn app, and start streaming one of its stations. That's when something struck us: How did we know that we could stream WDVD on TuneIn, and not Radio.com or iHeartMedia? This only begs the following question: Why can't the industry unite and support Radioplayer?

FreeWheel: ‘Viewing Has Come Back to the Living Room’

As people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch video programming, FreeWheel reports. But, are viewers watching your TV station?

Building a Strong Brand Through Authentic Advocacy

Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic, says guest Media Information Bureau columnist Kelsey Taylor. The Austin-based millennial argues in this essay that authenticity and originality should be the foundation of promoting your organization and generating exposure for it. "Without a sincere spokesman or exciting content, employee engagement is hardly convincing," she argues.
Rosemary Ravinal

Five Things You Should Never Do on Zoom

You've seen it. Your morning show hosts have likely discussed it.  That horribly embarrassing Zoom gone wrong has become the stuff of lore. How can you prevent a repeat of these Zoom fails? Veteran PR executive Rosemary Ravinal has some great advise to share on avoiding your next e-meeting from becoming the latest social media humor vehicle.

The Future Of ‘All-Screen Commerce’ Expands at NBCU

Monday's global ONE21 gathering offered marketers a showcase of the insights, stories, technology and data into how the entire Comcast NBCUniversal Sky family sees commerce shaping the connection between content and advertising.
NFL / National Football League

Has The NFL Sparked The Next Cord-Cutting Wave?

With Thursday's announcement that the National Football League has handed exclusive rights for "Thursday Night Football" match-ups to Amazon, respected Wall Street analyst Michael Nathanson has some "significant takeways" that need to be discussed.
Justin Nielson, Kagan

2021: A Year Of Continued Challenges For Radio, TV

The U.S. broadcast station industry, in particular TV companies, enjoyed record 2020 political revenue. That income is now gone for four years, and broadcast media has what Kagan analyst Justin Nielson calls "a transitional year" ahead. Keep those seatbelts fastened, and keep expenses under control, folks: It may not be time yet for quarterly comps to 2019.

The Impact Of ‘Big Media’ Competition on Local Media

Tied to the Journalism Competition and Preservation Act (JCPA)'s reintroduction in Congress was a Friday House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law hearing titled "Reviving Competition, Part 2: Saving the Free and Diverse Press." On behalf of the NAB, which supports the JCPA, Graham Media Group head Emily Barr testified.

A COVID Vaccine for Radio

Andrew Curran, President/COO of DMR/Interactive, has penned an "open letter" to radio that takes aim at the industry's unfulfilled opportunity to attract women between 18 and 49 years of age who are struggling to hold their families and careers together. And, he's provided RBR+TVBR with an exclusive addendum to his widely distributed comments.

The Racial Equity Imperative

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.
Erwin Krasnow

How To Gauge The Real State of a Station’s Technical Facilities

Cavell, Mertz & Associates President Garrison Cavell and retired attorney Erwin Krasnow have made suggestions on assessing station potential from the technical side and deciphering station coverage maps. They then explored treasures that might be found in Cyberspace. Today, they take a look at tire kicking.
John A. Knab of Foster Garvey

The Dollars and Cents Importance of Maintaining Company Records

It may seem obvious that corporations in the broadcasting field need to keep their records in order and up to date. According to communications law experts John A. Knab and Erwin G. Krasnow, it is not only surprising how many fail in this enterprise, but also how much it ends up costing them.
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