How To Lose Your Station’s FCC License

On Dec. 28, 2017, RBR+TVBR published what has emerged as one of its most popular Media Information Bureau columns. The title of this piece by John Wells King and Erwin Krasnow says it all. It remains one of our most requested columns, and we are pleased to share it anew.

Benner: One FCC Regulation In Need Of Transparency

Tucson-based Media Information Bureau columnist Ken Benner just submitted a fresh column focused on FCC Reg.  §73.2080. What is that? You better read this column, because he believes it is important for radio and TV station owners -- and that this rule needs FCC transparency now.

Here’s The Number Of Households That Own A Smart TV

Whether you like it or not, broadcast media C-Suiters, the "smart TV" is capturing more homes than ever. Just how many homes are acquiring these internet-connected devices, allowing viewers to seamlessly view Netflix, Amazon Prime and other OTT services just as easy as a cable or over-the-air channel?

ANA Study: A ‘Disconnect’ In Employer Diversity Efforts

A new study by the ANA Educational Foundation concludes that recruiting and retaining racially diverse talent continues to vex marketers due to a disconnect between the resources invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Could media be suffering from similar challenges?

How Consumers Can Navigate ‘Fake News’ In The ‘Post-Trust’ Era

We grew up trusting our friends, teachers, newspapers, radio hosts and TV news announcers. Now, say two scholars, "we are now living in the post-trust era." What does this mean for the content appearing on many radio station websites? What about what's being said from a broadcast TV stations news anchors?

Antenna Ache: Why MVPDs Still Matter For Broadcast TV

Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.

The Broadcaster’s Guide to Spectrum Valuation

With another FCC spectrum auction in the books, broadcasters may want to know the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum soon. This column offers some valuable insight into why demand for commercial spectrum remains strong.

Remembering The Legends Of Montana Broadcasting

It was early in 2010 when a husband and wife ownership team thought it would be a good idea to commemorate people they had worked with for many years. The Peels handed master control for what is today KTVH-12 in Helena, Mont., in the 1960s. Their idea was discussed with many. Today, we recall their legacy.

Engaging Multicultural USA in a Fragmented Media World

"Research is not cutting it in terms of addressing which media platforms are most effective for advertisers," declares Horowitz Research SVP Adriana Waterston. That's why she believes it's time for marketers to take a new approach to how it think about advertising effectiveness. Take notes, radio and TV execs.

Can Listeners Access Your Station On A Smart Speaker?

According to the latest NuVoodoo Ratings Prospects Study, that answer could very likely be "no." In fact, nearly half of respondents indicate that they've had problems when asking smart speakers to play one of their favorite AM or FM stations. What else did Carolyn Gilbert, NuVoodoo President/CEO, uncover?

VAB Attacks Radio In Latest Quarterly Report

Here's something many RBR+TVBR readers won't like to read. The VAB’s latest Left To Your Own Devices quarterly report is out, and it includes new information showing how TV drives greater engagement and consumer action than radio by comparing “time spent” and second-screen behaviors between the two media.

Is Today’s ‘Distracted Audience’ Ignoring TV Spots?

An "eye tracking" company recently conducted a study to help understand what makes an engaging TV commercial for today’s always-on, always busy consumer. What were the findings of this just-released report from Tobii Pro? TV C-Suiters and ad sales executives may not like what the results.

Those ‘Bennerizm Wizdomics,’ As Requested

In a “Seminar Notes” booklet prepped over a decade ago, definitions to phrases concocted by Media Information Bureau featured columnist Ken Benner, along with suggestions he offered, came with a guarantee. If followed, he promises, comes "extraordinary success for any Radio or TV licensee."

The AARP Crowd: Texting, Posting And Ever-More Social

Radio is finally understanding that it can benefit from targeting one affluent consumer group that knows radio better than any other: the 50+ crowd. But, what about this demographic's use of smartphones? They've gotten smarter, new data from Pew Research Center show.

5G: Marketing Hype or Commercial Reality

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

Sign up for free to get:
The Daily Intelligence Report delivered to your inbox.

RBR+TVBR delivers complete broadcasting news analysis and our famous observations.