Gen Z Interest in Real-Time Engagement Soars

Real-time engagement is of increasing desire among U.S. consumers. People increasingly want RTE video or audio features in the apps they use. For example, buyers in a shopping app want to talk to sellers. Can broadcast radio or TV benefit from this growing desire for "RTE'? An Agora survey may have some very interesting takeaways.
Justin Nielson

Bet On This: Political, Sports Wagering To Power Radio/TV in ’22

A "deluge' of ads from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the pandemic. That's the key conclusion from S&P Global Market Intelligence Senior Research Analyst Justin Nielson, who works in the Kagan arm. 

The Large Advertiser Difference For TV, With Shaky Audio Trends

"As we reach the end of 2021, advertising growth is showing much faster expansion than previously anticipated, driven primarily by growth in the U.S., U.K. and China." That's the highly optimistic conclusion of groupM's Brian Wieser. But, where do television and audio advertising measure up? He's crunched the numbers and for audio industry players, the future isn't so bright.
Pile of Money

Global Advertising Trends: Where Is Broadcast Media Heading?

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

What You Can Learn From Mitch Albom On Great Presentations

At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.

CIMM To Offer ‘Guide to Converged TV Measurement Providers’

CIMM, in conjunction with Project X Institute's Jon Watts and Alan Wolk of TVREV, have announced the development of a "Guide to Converged TV Measurement Providers." Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.

Another EAS Mess Could Blindside FOX Affiliates

Should a network affiliate be held accountable for an apparent violation of the FCC's rules pertaining to Emergency Alert System tones, if the allegedly infringing action is solely based on network programming the affiliate is contractually obligated to run? The answer could be no, one noted Washington, D.C.-based communications attorney tells RBR+TVBR.

Observation: ‘A Big Case For Radio in the Big Apple’

From Uber to Lyft, from retailer to sundry shop, traditional radio appears to be alive and well in Midtown Manhattan, let alone the rest of the Big Apple. This leads our Editor-in-Chief to exclaim, "Can someone please alert Madison Avenue that New York loves Radio?!"

Five ‘Shocking’ Cyber Crime Statistics Radio/TV Need To Know

Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.

OTT Competition For Screen Time Poised to Increase

Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers. That's the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?
Rosemary Ravinal, with her grandson and Zoom muse

Lessons In Storytelling From A Seven-Year-Old Boy

A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her seven-year-old grandson, Mo, would provide a fresh perspective on storytelling during her visit.

Emmis Founder Shares Career Success, Misses, In New Book

Emmis Communications founder and CEO Jeff Smulyan has seen a lot in his career. Now, thanks to his teenage daughter, he's collected his thoughts, put pen to paper, and has written a book that is set for a 2022 release.
CIMM logo

‘A Common Language for Media Measurement’

CIMM and the ARF have just released the fourth iteration of their common language for media measurement. Lexicon 4.0 now has over 4,000 terms and definitions -- from Addressable Advertising to Vanity Metrics -- and is outlined here.
Rosemary Ravinal

Tips For Greater Online Team Engagement

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.

NATPE Miami is Back. In-Person Protocols are In Place.

In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.
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