CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.
Here's something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption. That's the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.
As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.
Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.
What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."
During a roughly five week period in 2020, the Walt Disney Co.'s stock value surged to a price upward of $170. The company's shares were buoyed, in part, by Pfizer’s successful Phase-3 vaccination trial and Disney’s second Direct-to-Consumer investor day. Nearly one year later, MoffettNathanson Senior Analyst Michael Nathanson notes, "the stock is seemingly stuck in neutral." What's wrong?
Analyzing billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform, the report uncovers insights on incremental reach and how to best approach converged TV strategies.
Veteran public relations pro Rosemary Ravinal is often asked, “How do I stand out during a virtual meeting and make a strong impression?” "My answer draws from techniques honed during my corporate career, combined with what I teach my clients about public speaking and executive presence online," she says in this latest Media Information Bureau column focused on Zoom excellence in today's workplace.
At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.
Several radio industry professionals known across the U.S. have just wrapped up a two-day event full of discussions and insight on the future of radio, and of audio. With an in-person and virtual option, Radiodays Europe concluded its postponed event five months after its originally scheduled date on Monday in Lisbon, Portugal.
Today, digital media and technology have permeated businesses at every level. Yet, they continue to create fundamentally new challenges in the crisis and risk management field. Perhaps Edelman’s just released 2021 Connected Crisis Study can help. It sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.
In late 2017, Norway's FM radio band was officially silenced, with an effort approved by the Norwegian government to shift all radio listeners to DAB-delivered digital radio stations formally completed. Switzerland's next, and the transition appears to be significant in one city bordering two nations where FM signals are plentiful.
It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.
In one week, the "most comprehensive and validated diverse-owned media list in the industry" will be released. And, it will be paired with a "Diverse Owned Media Planning and Investment Guide" full of profiles and aggregated metrics of diverse-owned media on TV, radio and digital platforms.
More than a year later, Zoom burnout persists as virtual meetings have become a daily fixture of remote and hybrid work environments. This column from Rosemary Ravinal offers a half-dozen ways to combat Zoom fatigue.