On March 27, FCC document "DA 19-214" was released by the Commission. Featured columnist Ken Benner took notice, as it included a request for membership in the Technological Advisory Council. "My colleagues, with far more experience and talent than I, expressed interest in this 'wonderful, prestigious' invitation," he notes.
If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone. According to a new report from Kantar, only 8% of marketers think they have all the data they need. It's a top takeaway from "Getting Media Right: Marketing in Motion."
A London-based linear and digital TV attribution company with a New York office to service U.S. clients has released its latest analysis on television ad performance insights for automotive brands. It analyzed more than $10 billion in TV ad spend during the first half of 2019. What did TVSquared find?
As streaming music services continue their ascendance, attracting increasing levels of consumer spend, and the automotive industry explores the car connectivity road map, traditional broadcast radio is coming under serious threat. That’s according to a new automotive audio report from Futuresource Consulting.
Many across America are pausing to remember Charlie Dozier, Director of Engineering for a group of stations owned by one of the nation's top media brokers, Larry Patrick. "He was one of the most professionally dedicated engineers in broadcast history," says featured columnist Ken Benner.
In a new analysis released Thursday, Washington, D.C.-based think tank the Phoenix Center offers an evaluation of the competing methods for repurposing the C-Band. It appeals to principal-agent theory where the government is the principal and the consortium of satellite incumbents is the agent.
Of all of the jobs available in the U.S., does "independent alternative broadcast media inspector" pique your interest? If so, this column from Media Information Bureau featured columnist Ken Benner and his wife, Karen, who are veteran alternative broadcast inspectors, is just for you.
It was a record-breaking revenue year for BMI, which just concluded fiscal 2019. But, don't mistakenly believe the surge in dollars came from radio or from television. BMI's growth is largely thanks to cable and satellite services -- and digital audio services, too.
Do you struggle asking good questions when interviewing sales reps? That's a question expert sales trainer Barrett Riddleberger wants you to think about, and answer as best as possible. How so? He presents 10 "powerful questions to transform your hiring process."
Some 56% of U.S. adults stream non-linear content to their TVs. Yet, new research from Nielsen finds that the typical U.S. adult streamer spends an average of 57 minutes streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV.
TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, has released a white paper highlighting results from the Local Broadcast TV Automation Survey. We've got the details.
As a featured columnist for RBR+TVBR, Ken Benner receives many inquiries regarding his role as a conductor of "alternative" broadcast facility inspections. Today, he's offered a Q&A to best address what he and his wife Karen provide to radio and TV stations, and why they do it.
Twelve large telecom companies and the attorneys general of 50 states and D.C. announced August 22 an agreement on eight voluntary principles that the companies will adopt to combat illegal and unwanted robocalls. It's a subject generating more complaints at the FCC than anything else.
In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.
"Effective communication skill means connecting with the other person in a way that invites them to offer you valuable information as well as willingly receive what you say," notes sales training expert Barrett Riddleberger. In this column, he asks readers to determine which of four personality traits they believe they exhibit.