Here's something many RBR+TVBR readers won't like to read. The VAB’s latest Left To Your Own Devices quarterly report is out, and it includes new information showing how TV drives greater engagement and consumer action than radio by comparing “time spent” and second-screen behaviors between the two media.
An "eye tracking" company recently conducted a study to help understand what makes an engaging TV commercial for today’s always-on, always busy consumer. What were the findings of this just-released report from Tobii Pro? TV C-Suiters and ad sales executives may not like what the results.
In a “Seminar Notes” booklet prepped over a decade ago, definitions to phrases concocted by Media Information Bureau featured columnist Ken Benner, along with suggestions he offered, came with a guarantee. If followed, he promises, comes "extraordinary success for any Radio or TV licensee."
Radio is finally understanding that it can benefit from targeting one affluent consumer group that knows radio better than any other: the 50+ crowd. But, what about this demographic's use of smartphones? They've gotten smarter, new data from Pew Research Center show.
With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?
With another FCC spectrum auction in the books, many broadcasters may be interested in taking stock of the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum in the future. Ari Meltzer of Wiley Rein LLP is happy to help with this guide.
Media Information Bureau featured columnist Ken Benner offers"a simplified, common sense, good faith effort to suggest compliance with required tower lighting, paint color, registration, lighting requirements, etc., with suggestions for obtaining documentation supporting your efforts to be compliant with this very important public safety effort." It could prove very valuable -- and save your stations from an FCC violation notice and/or fine.
In the world of music there are joyful songs with happy messages. There are also sad songs that tell tales of woe. In the world of M&A transactions many are successful… almost as many fail. In the first of a two-part report, DEFcom Advisors CEO Doug Ferber offers his "lyrical guide to successful broadcast transactions."
The esports phenomenon continues to gain momentum. A new Futursource Consulting study predicts the business will reach over $1 billion dollars in revenue this year. Media rights is a big part of that equation ... and there's growth ahead.
For 24 years, Brand Keys has created a Customer Loyalty Engagement Index. In an era full of "Fake News," it is using it as a gauge of consumer trust for not only big TV partners, but also TV news organizations. The findings are largely positive for broadcast and cable TV stations offering morning and/or evening newscasts.
Are people who watch YouTube content two times or more per month more committed to TV programming than original content found on the ubiquitous user-generated video platform? A new VAB study released Thursday has some eye-opening stats your C-Suite, and sales pros, will love.
Mike Dudding, the former licensee of KDSN-AM & FM in Denison, Iowa, recently retired after a most successful 40-plus years on the air and in broadcasting. Media Information Bureau Ken Benner salutes Dudding, as well as the licensee of KLQP-FM, serving the Minnesota towns of Madison and Dawson.
Audio.ad, a digital audio advertising firm serving the U.S. Hispanic market; Adsmovil, Audio.ad's domestic commercial representative; and Quriously have teamed up to present a study that offers a deep analysis of the digital audio consumption habits of Spanish speakers living in the U.S.
While there’s a limit to how many SVOD services users are ready to pay for, it is far from being reached. This is one key finding from Ooyala’s just-released State of the Broadcast Industry 2019 report, which maps out the challenges for content creators and distributors as they strive to maintain and grow audiences.
The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to a new analysis of first names on 2018 home sales deeds.