Intelligence Briefs

"Speaking human" in business is not as easy as it sounds. What exactly what that mean? That's the subject of a column everyone in your C-Suite should read. The focus is on learning how to speak human, and striving to employ an effective "conversation marketing" approach. This, says writer Merilee Kern, can create "a lifetime value with customers, foster maximized marketplace engagement and breed brand loyalty."

What is the common denominator to successfully serve its community of license for any broadcast operation? Here's the answer, courtesy of featured columnist Ken Benner, who has tallied at least 2,000 station visits.

Here's something many RBR+TVBR readers won't like to read. The VAB’s latest Left To Your Own Devices quarterly report is out, and it includes new information showing how TV drives greater engagement and consumer action than radio by comparing “time spent” and second-screen behaviors between the two media.

Comscore stock lost nearly a third of its value on Monday after the company announced what it described as "enhancements to its board of directors and senior management team" to enable its next phase of growth. Translation: Its CEO for one year has resigned, as has the President.

Verizon Media teamed with Publicis Media for a newly released study that examines the relationship between video viewing, sound and captions.Their key finding: as more consumers watch video on-the-go and in public, video audio is becoming secondary. 

If you've hired a bad sales rep, you know how painful it is. So what lessons can be learned? Expert sales coach Barrett Riddleberger has some answers to share in this freshly penned column.

Next generation voice assistants and associated CE technologies are going to be the next battleground for in-car technology leadership. Voice assistants are also developing intelligent interjections, such as Amazon Alexa hunches, which could lead to wider use.

“In an odd-numbered year when there are no major sporting events such as a World Cup or Olympic Games, once again sports has proven to be a most capable genre at bringing millions of viewers around the world to watch their TV.” That's the positive assessment from the author of the just-released Yearly Sport Key Facts report.

Media Information Bureau featured columnist Ken Benner tells us that many, many classic examples of very questionable FCC fines, fees, forfeitures and legal expenses exist. And, apparently not even death is a defense against such charges.

With the recent format change to a '90s-focused pop hits format at iHeartMedia-owned WMIA-FM in Miami, the radio industry is now abuzz with talk of more "Totally"-branded format shifts at other iHeartMedia stations. But, how can Radio benefit from more ad dollars with such a change? This encore Media Information Bureau column from editor-in-chief Adam R Jacobson could prove inspiring.

What's the outlook for technology and media in 2021? Activate has reviewed the "major forces" reshaping the tech, entertainment, AR/VR, gaming, video, advertising, ecommerce and media industries, and it has just published a host of newsworthy findings. What do the conclusions mean for broadcast media and its consumers and advertisers?

Four years ago, the AEI played a key role in establishing a policy and regulatory path for an FCC under Republican Party control, led by Chairman Ajit Pai. As AEI visiting scholar Mark Jamison looks back on the Commission's Trump-era actions, he believes Pai will be remembered "as one of the most consequential Federal Communications Commission chairmen in history."

A newly released report from S&P Global Ratings offers an update of its pay-TV video subscriber forecast. It assesses how any changes could affect S&P Global Market Intelligence ratings on companies in the U.S. pay-TV ecosystem.

When you are communicating your big ideas, persuading, and inspiring others, it is your voice that helps establish your authority and humanity. Yet audio problems continue to plague meetings on Zoom and other platforms. Here are some tips to help overcome those challenges, courtesy of veteran PR pro Rosemary Ravinal.

During a roughly five week period in 2020, the Walt Disney Co.'s stock value surged to a price upward of $170. The company's shares were buoyed, in part, by Pfizer’s successful Phase-3 vaccination trial and Disney’s second Direct-to-Consumer investor day. Nearly one year later, MoffettNathanson Senior Analyst Michael Nathanson notes, "the stock is seemingly stuck in neutral." What's wrong?