The Emotional Marketing Connection of Businessmen (video)
Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. ...
Consumers ready to spend on Valentine
Recession? What recession? To all appearances, consumers are going to take at least one day off from dealing with the sluggish economy and invest in making their loved ones
Randall Terry Abuse of Candidate Access Vol 2
In my last article, I addressed the issues presented by Randall Terry’s claim to be a legally qualified candidate for the Democratic Party nomination...
Randall Terry: Abuse of Candidate Access
Broadcasters facing presidential primary contests across the country have been faced with a difficult decision from an issue advocate seeking to ban legal abortion. ...
Looking beyond holidays events into 2012
From our December, 2011 Manager's Business Report (MBR): We looked at a BIGnsights/National Retail Federation chart of spending plans for Valentine’s Day 2011, and...
Football is three TDs and a safety ahead of baseball
At one time, Major League Baseball was so popular that it earned the right to be considered America
Marketing Physics Part III
Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along...
Battle of the Titans
CBS’s launch of All-News WNEW (99.1) marks the start of the Battle of the Titans for news supremacy in Washington, DC. The scorecard for...
FCC streamlines FM allotment processes for Native Americans
The FCC has further streamlined its procedures for encouraging federally-recognized Native American Tribes and Alaska Native Villages (
Marketing Physics Part II – Listening is Not Hearing
The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become...
The Song Remains the Same
Recently, Adweek ran an article entitled “Streaming Has A Big Problem—It’s a Huge Success.” A headline like this—as well as a coverage in a...
Economic indicators group photo edition
Ultimate takeaway: economic growth is just not coming as fast as most would like. However, it does seem to be coming, even if it is at a glacial pace. Plus side, the CEOs Vistage surveyed see something out there they like
License renewal and the No Urban Dictate certification requirement
A while ago I wrote to remind broadcasters of some of the certifications required of an application for renewal of a broadcast license. Among...
FCC report finds negligible impact of LPFM on commercial FM stations
Directive of Congress, the FCC