Foul consumer mood already bringing the Grinch to mind
Unemployment remains consistently high. US soldiers are in harm’s way overseas. Prices of must-have items like food and gasoline are high. The housing market...
Taking advantage of media fragmentation in product marketing
According to the National Cable Television Association, television media fragmentation started with the enactment of the 1984 Cable Act. Cable networks grew
Radio – Mercury musings
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward entering them in radio's premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15
Buzz Brands (video)
For local broadcasters, the digital revenue opportunity is a very compelling proposition. Note that broadcast station website revenue was up 14% in 2010 to a record high
Stocks cooled in Q2 as recovery expectations wavered
RBR-TVBR Exclusive:
No one is saying that the US economy isn’t getting better, but it isn’t recovering as quickly or as strongly as many analysts...
Magazine scene: What television consumers are reading
You can tell a lot about the people who watch you programming by seeing what magazines they read.
Dynamic Ad Targeting – Cable TV’s Vision of the Future
Dynamic ad targeting is the great hope of the cable TV future. Just as Google delivers custom ads designed to the user
The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Digital Newsroom: Part 2
One thing has not changed in the digital era: Content is still King. You want to own as much as we can: news, traffic,...
MBR-Ignoring your customers – A case for reckless innovation
Look at some of the most successful marketers of the past few decades and you'll see a list of creative innovators
Wild ride for Pandora Media investors
RBR-TVBR Analysis: Pandora Media sold its IPO in mid-June at $16 per share and as the month came to a close the price was up decently to $18.91. In between, though, trading was extremely volatile. Pandora has exactly two Wall Street analysts officially covering its stock. (It will be late July before
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Getting appointments with decision makers (video)
Once you identify the problem then you can think about businesses in product/service categories that could easily solve those problems. Then you formulate a creative strategy that goes right to the hearts of the people having the problems.
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.