For broadcast media, Census 2020 is vitally important, as it will help shape the content radio and television provided to consumers on a market-by-market basis. A question regarding citizenship has been a hot-button issue. As of now, that question won't be asked ... just yet.
Tired of your reps quoting buyers and then not getting a signed contract? Help your sales reps build a robust pipeline of qualified prospects with these five "powerful" questions, offered by veteran sales consultant and influencer Barrett Riddleberger.
While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that.
The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?
On May 9, the FCC issued a Report and Order that set in stone new procedures used to resolve interference complaints against FM translator stations. This article breaks down the changes to the FCC’s existing FM translator interference complaint procedures.
Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).
Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's great intelligence for broadcast media AEs looking for more fuel to win over clients skeptical of radio and TV.
Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!
Is an interagency kerfuffle between the FCC and NOAA a threat to the future of 5G wireless? AEI visiting fellow Shane Tews believes this could impact the rollout of 5G, and she spoke with ACT | The App Association Policy Counsel Joel Thayer on the subject.
In all of his years of experience, columnist Ken Benner has rarely come across a station that has received a request for access to their public files. Now that these files are online, Benner offers his thoughts on "something that has long bothered me that relates to preposterous regulatory compliance."
The Washington, D.C.-based Population Reference Bureau (PRB) has a preview what's expected to be seen in the upcoming 2020 U.S. Census. We're pleased to share with readers the details, which provide an up-close look at key trends that could reshape U.S. broadcast media.
"Here's a great post to share with your sales reps," says featured columnist Barrett Riddleberger. This information is also great for use as a coaching tool designed to get sales reps make the most of their first appointment with a potential buyer. "Arm them with these questions to help set them apart."
They may be the "platters that matter" to your listeners, but to those seeking royalty payments, they could also result in the "dollars that drain" for audio streams featuring songs from before 1972. However, two attorneys suggest radio stations that stream think twice before one ponies up three years of royalties under the new MMA provision.
"When you consider what some D.C. Communications lawyers charge per hour, we’re talking a real bargain here," says featured columnist Ken Benner. He's finger-pointing some 1,947 pages on the subject of compliance, and the price for both volumes for the code of Federal regulations.
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.