Ohio Adopts Flawed Political Advertising Rules
With the mid-term election of 2010 over and a new year, I thought we would have a bit of quiet time in political broadcasting...
Cigarette and tobacco advertising redux
I’ve written about cigarette advertising before, but for some reason the issue has been popping up quite a bit recently. In fact, I’ve had...
The hurricane just blew through. You're off the air. Now what do you do?...
There are a lot of things that need to be done, but your first priority is to minimize and contain any infrastructure and storm...
Getting television newscasts on the right page
For the last “quite some time” there has been a disconnect between legitimate television news operations and pretenders. The difference being the pretenders are...
Nancy Hill: Moving the AAAAs forward
In part I of our AAAAs CEO Nancy Hill interview, we asked her about the most important industry issues today and which ones she’s...
Bringing more value to advertisers through creative partnerships
Even though the current economic slowdown is like no challenge seen by the advertising industry over the 15 years
Pinning a marketing venture on your local bowling alley
Marketing magazine Media Life explored a venue that many may not think about too often when they are considering a marketing plan. As we gave away in the headline, we
Effective Web Site Teases
Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but
Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Radio keeps consumers occupied
What you do for a living has a relationship with what types of radio programming you gravitate to -- here's a look at radio favorites by occupation.
Radio and the digital world: How consumers are connected
You do not need us to tell you how important new media is these days, led first and foremost by the internet.
The Elephant in the Room at the NAB Convention
No aspect of the radio business is more vulnerable right now than that from the
Taking apart two popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
Employment trends: How will they affect your career and recruiting decisions?
The Financial Manager’s Perspective: “Should I stay or should I go?” The refrain in this hit 80s song from the Clash is regaining relevance...
Arbitron sues McGavren Guild, Longport Media
Arbitron is becoming more stringent than ever when it comes to non-subscribing stations using its